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Understanding generations: a review of the concept, classification and distinctives traits among baby boomers, generation x and millennials
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Understanding generations: a review of the concept, classification and distinctives traits among baby boomers, generation x and millennials (2017)Understanding generations: a review of th…Customer segmentation based on psychographic and demographic aspects as a determinant of customer targeting in the online environment (2019)Customer segmentation based o…Segmenting global markets by generational cohorts: determining motivations by age (2004)Generational Differences in Work Values: Leisure and Extrinsic Values Increasing, Social and Intrinsic Values Decreasing (2010)Price and Advertising Effectiveness over the Business Cycle (2013)
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  • 2019Customer segmentation based on psychographic and demographic aspects as a determinant of customer targeting in the online environment11 cited

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