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Unveiling the Power of ESG: How it Shapes Brand Image and Fuels Purchase Intentions - An Empirical Exploration
16 references·1 citing·54 second hop
Unveiling the Power of ESG: How it Shapes Brand Image and Fuels Purchase Intentions - An Empirical Exploration (2022)Unveiling the Power of ESG: How it Shapes…Signaling green! firm ESG signals in an interconnected environment that promote brand valuation (2021)Signaling green! firm ESG sig…Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)Partial Least Squares Structu…The impact of perceived CSR on corporate reputation and purchase intention (2019)The impact of perceived CSR o…Aggregate Confusion: The Divergence of ESG Ratings (2019)Aggregate Confusion: The Dive…The Value Relevance of Environmental, Social, and Governance Performance: The Brazilian Case (2018)The Value Relevance of Enviro…Lost in translation: Exploring the ethical consumer intention–behavior gap (2012)Lost in translation: Explorin…How Does the Market Value Corporate Sustainability Performance? (2011)How Does the Market Value Cor…The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference (2010)The Sustainability Liability:…The Effects of Corporate Social Responsibility on Brand Performance: The Mediating Effect of Industrial Brand Equity and Corporate Reputation (2010)The Effects of Corporate Soci…Consumers’ responses to CSR activities: The linkage between increased awareness and purchase intention (2009)Consumers’ responses to CSR a…Strengthening Stakeholder–Company Relationships Through Mutually Beneficial Corporate Social Responsibility Initiatives (2008)Strengthening Stakeholder–Com…Corporate Social Responsibility Through an Economic Lens (2008)Corporate Social Responsibili…Building Corporate Associations: Consumer Attributions for Corporate Socially Responsible Programs (2006)Building Corporate Associatio…The effects of corporate social responsibility and price on consumer responses (2005)The effects of corporate soci…Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)Does Doing Good Always Lead t…An Overview of Psychological Measurement (1978)An Overview of Psychological …The interactive impact of green finance, ESG performance, and carbon neutrality (2024)The interactive impact of gre…The Commitment-Trust Theory of Relationship Marketing (1994)Evolving to a New Dominant Logic for Marketing (2003)Balancing priorities: Decision‐making in sustainable supply chain management (2010)How can corporate social responsibility activities create value for stakeholders? 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(1988)The Advertising Effects of Corporate Social Responsibility on Corporate Reputation and Brand Equity: Evidence from the Life Insurance Industry in Taiwan (2011)How CSR Leads to Corporate Brand Equity: Mediating Mechanisms of Corporate Brand Credibility and Reputation (2013)Corporate social responsibility and financial performance of companies: The puzzle of concepts, definitions and assessment methods (2020)Developing Buyer-Seller Relationships (1987)Reaping relational rewards from corporate social responsibility: The role of competitive positioning (2007)Qualitative Data Analysis (2008)The Impact of Board Diversity and Gender Composition on Corporate Social Responsibility and Firm Reputation (2010)Intraclass correlations: Uses in assessing rater reliability. 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(2020)ESG did not immunize stocks during the COVID‐19 crisis, but investments in intangible assets did (2021)ESG scores and cost of debt (2022)The Handbook of Social Psychology (1969)Against the Green: A Multi-method Examination of the Barriers to Green Consumption (2012)Seeing the world through GREEN‐tinted glasses: Green consumption values and responses to environmentally friendly products (2013)“Green Marketing”: An analysis of definitions, strategy steps, and tools through a systematic review of the literature (2017)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)When to use and how to report the results of PLS-SEM (2018)Partial Least Squares Structural Equation Modeling (2021)Partial Least Squares Structural Equation Modeling (PLS-SEM) in second language and education research: Guidelines using an applied example (2022)Progress in partial least squares structural equation modeling use in marketing research in the last decade (2022)
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References

  • 2021Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R10,287 cited
  • 2001Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility4,659 cited
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  • 2021Signaling green! firm ESG signals in an interconnected environment that promote brand valuation409 cited
  • 2009Consumers’ responses to CSR activities: The linkage between increased awareness and purchase intention359 cited
  • 2011How Does the Market Value Corporate Sustainability Performance?340 cited
  • 2018

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The Value Relevance of Environmental, Social, and Governance Performance: The Brazilian Case
297 cited
  • 2019The impact of perceived CSR on corporate reputation and purchase intention271 cited
  • 2008Corporate Social Responsibility Through an Economic Lens259 cited
  • Cited by

    • 2024The interactive impact of green finance, ESG performance, and carbon neutrality71 cited