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A review on marketing activities effectiveness evaluation metrics
16 references·0 citing·52 second hop
A review on marketing activities effectiveness evaluation metrics (2023)A review on marketing activities effectiv…Sustainable customer retention through social media marketing activities using hybrid SEM-neural network approach (2022)Sustainable customer retentio…Role of Social Media Marketing Activities in Influencing Customer Intentions: A Perspective of a New Emerging Era (2022)Role of Social Media Marketin…Modelling the significance of social media marketing activities, brand equity and loyalty to predict consumers’ willingness to pay premium price for portable tech gadgets (2022)Modelling the significance of…Business marketing activities in Ukraine during wartime (2022)Business marketing activities…What Makes GO-JEK Go in Indonesia? 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References

  • 2016Gamification and Mobile Marketing Effectiveness483 cited
  • 2022Role of Social Media Marketing Activities in Influencing Customer Intentions: A Perspective of a New Emerging Era418 cited
  • 2014Cause Marketing Effectiveness and the Moderating Role of Price Discounts246 cited
  • 2021Digital Transformation and Marketing Activities in Small and Medium-Sized Enterprises200 cited
  • 2021What Makes GO-JEK Go in Indonesia? The Influences of Social Media Marketing Activities on Purchase Intention142 cited
  • 2022Sustainable customer retention through social media marketing activities using hybrid SEM-neural network approach105 cited
  • 2022Modelling the significance of social media marketing activities, brand equity and loyalty to predict consumers’ willingness to pay premium price for portable tech gadgets105 cited
  • 2020Digitalization of the Marketing Activities of Enterprises: Case Study83 cited
  • 2018Internet of things support for marketing activities70 cited
  • 2021Determinants of content marketing effectiveness: Conceptual framework and empirical findings from a managerial perspective62 cited
  • 2013QUANTITATIVE EVALUATION OF ENTERPRISE MARKETING ACTIVITIES45 cited
  • 2021Can the marketing department benefit from socially responsible marketing activities? The role of legitimacy and customers’ interest in social responsibility34 cited
  • 2022Business marketing activities in Ukraine during wartime31 cited

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  • 2015Marketing effectiveness: Metrics for effective strategic marketing30 cited
  • 2021Strategic business decision making: the use and relevance of marketing metrics and knowledge management27 cited
  • 2013MARKETING PERFORMANCE MEASUREMENT: MARKETING METRICS IN TURKISH FIRMS20 cited
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