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Maximizing Online Revisiting and Purchasing: A Clickstream-Based Approach to Enhancing Customer Lifetime Value
16 references·2 citing·54 second hopsampled
Maximizing Online Revisiting and Purchasing: A Clickstream-Based Approach to Enhancing Customer Lifetime Value (2023)Maximizing Online Revisiting and Purchasi…From Predictive to Prescriptive Analytics (2019)From Predictive to Prescripti…Creating Strategic Business Value from Big Data Analytics: A Research Framework (2018)Creating Strategic Business V…The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors (2015)The Effect of Electronic Word…What We Know and Don't Know about Online Word-of-Mouth: A Review and Synthesis of the Literature (2014)What We Know and Don't Know a…Choice overload: A conceptual review and meta‐analysis (2014)Choice overload: A conceptual…On Product Uncertainty in Online Markets: Theory and Evidence1 (2012)On Product Uncertainty in Onl…Predictive Analytics in Information Systems Research1 (2011)Predictive Analytics in Infor…To Explain or to Predict? (2010)To Explain or to Predict?Can There Ever Be Too Many Options? A Meta-Analytic Review of Choice Overload (2010)Can There Ever Be Too Many Op…Customer Experience Management in Retailing: Understanding the Buying Process (2009)Customer Experience Managemen…The Effect of Word of Mouth on Sales: Online Book Reviews (2006)The Effect of Word of Mouth o…Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Electronic word-of-mouth via …A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy (2004)A Customer Lifetime Value Fra…Buying, Searching, or Browsing: Differentiating Between Online Shoppers Using In-Store Navigational Clickstream (2003)Buying, Searching, or Browsin…Price, Product Information, and Purchase Intention: An Empirical Study (1994)Price, Product Information, a…Counting Your Customers: Who-Are They and What Will They Do Next? (1987)Counting Your Customers: Who-…The impact of online purchase behaviour on customer lifetime value (2024)The impact of online purchase…Optimization of Dynamic Product Offerings on Online Marketplaces: A Network Theory Perspective (2023)Optimization of Dynamic Produ…A Theory of Cognitive Dissonance (1957)Social Capital, Intellectual Capital, and the Organizational Advantage (1998)Influence of customer engagement with company social networks on stickiness: Mediating effect of customer value creation (2016)Social media and consumer engagement: a review and research agenda (2016)A study on the effects of social media marketing activities on brand equity and customer response in the airline industry (2017)A Theory of Cognitive Dissonance (2017)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Servicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)Customer Experience Management in Retailing: An Organizing Framework (2009)Customer experience management: toward implementing an evolving marketing concept (2015)Understanding Customer Experience Throughout the Customer Journey (2016)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations (1988)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach (2001)Consumer Trust, Value, and Loyalty in Relational Exchanges (2002)The psychology of interpersonal relations. 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References

  • 2006The Effect of Word of Mouth on Sales: Online Book Reviews5,993 cited
  • 2004Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?5,913 cited
  • 2010To Explain or to Predict?2,974 cited
  • 2011Predictive Analytics in Information Systems Research11,323 cited
  • 2010Can There Ever Be Too Many Options? A Meta-Analytic Review of Choice Overload1,071 cited
  • 2015The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors1,071 cited
  • 2014What We Know and Don't Know about Online Word-of-Mouth: A Review and Synthesis of the Literature1,018 cited
  • 1994Price, Product Information, and Purchase Intention: An Empirical Study1,005 cited
  • 2009Customer Experience Management in Retailing: Understanding the Buying Process961 cited
  • 2018Creating Strategic Business Value from Big Data Analytics: A Research Framework960 cited
  • 2004A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy948 cited
  • 2014Choice overload: A conceptual review and meta‐analysis857 cited
  • 2019From Predictive to Prescriptive Analytics781 cited
  • 2003Buying, Searching, or Browsing: Differentiating Between Online Shoppers Using In-Store Navigational Clickstream

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744 cited
  • 2012On Product Uncertainty in Online Markets: Theory and Evidence1681 cited
  • 1987Counting Your Customers: Who-Are They and What Will They Do Next?636 cited
  • Cited by

    • 2024The impact of online purchase behaviour on customer lifetime value14 cited
    • 2023Optimization of Dynamic Product Offerings on Online Marketplaces: A Network Theory Perspective8 cited