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STRATEGIC FAMILY WINERY BRAND LAUNCH IN THE VUCA (VOLATILITY, UNCERTAINTY, COMPLEXITY, AMBIGUITY) MARKET: THREE CASE STUDIES FROM SERBIAN MARKET
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STRATEGIC FAMILY WINERY BRAND LAUNCH IN THE VUCA (VOLATILITY, UNCERTAINTY, COMPLEXITY, AMBIGUITY) MARKET: THREE CASE STUDIES FROM SERBIAN MARKET (2023)STRATEGIC FAMILY WINERY BRAND LAUNCH IN T…Strategic brand innovation – an explorative study of up- and downstream brand innovation practices in SME wineries (2022)Strategic brand innovation – …Online branding strategies of family SME wineries: a Hungarian-German comparative study (2022)Online branding strategies of…The Value of Consistency: Portfolio Labeling Strategies and Impact on Winery Brand Equity (2021)The Value of Consistency: Por…Reaching for Customer Centricity—Wine Brand Positioning Configurations (2021)Reaching for Customer Centric…Mapping wine business research in theInternational Journal of Wine Business Research: 2007-2017 (2019)Mapping wine business researc…The VUCA approach as a solution concept to corporate foresight challenges and global technological disruption (2018)The VUCA approach as a soluti…The renaissance of a local wine industry: The relevance of social capital for business innovation in DOQ El Priorat, Catalonia (2017)The renaissance of a local wi…The new market challenges and the strategies of the wine companies (2015)The new market challenges and…A framework for the Selection of a packaging design based on the SWARA method (2015)A framework for the Selection…What a difference a word makes: Understanding threats to performance in a VUCA world (2014)What a difference a word make…Structure of the producing side of the wine industry: Firm typologies, networks of firms and clusters (2012)Structure of the producing si…Strategic brand association maps: developing brand insight (2011)Strategic brand association m…The global wine business as a research field (2007)The global wine business as a…The new strategic brand management: creating and sustaining brand equity long term (2005)The new strategic brand manag…Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 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References

  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 2000Strategic Brand Management: Building, Measuring, and Managing Brand Equity.3,261 cited
  • 2005The new strategic brand management: creating and sustaining brand equity long term1,609 cited
  • 2014What a difference a word makes: Understanding threats to performance in a VUCA world1,379 cited
  • 2015A framework for the Selection of a packaging design based on the SWARA method296 cited
  • 2018The VUCA approach as a solution concept to corporate foresight challenges and global technological disruption147 cited
  • 2011Strategic brand association maps: developing brand insight107 cited
  • 2007The global wine business as a research field79 cited
  • 2021Reaching for Customer Centricity—Wine Brand Positioning Configurations33 cited
  • 2012Structure of the producing side of the wine industry: Firm typologies, networks of firms and clusters31 cited
  • 2015The new market challenges and the strategies of the wine companies28 cited
  • 2021The Value of Consistency: Portfolio Labeling Strategies and Impact on Winery Brand Equity21 cited
  • 2022Online branding strategies of family SME wineries: a Hungarian-German comparative study18 cited
  • 2017The renaissance of a local wine industry: The relevance of social capital for business innovation in DOQ El Priorat, Catalonia

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15 cited
  • 2019Mapping wine business research in theInternational Journal of Wine Business Research: 2007-201714 cited
  • 2022Strategic brand innovation – an explorative study of up- and downstream brand innovation practices in SME wineries12 cited
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