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Why do consumers continue to use OTT services?
16 references·0 citing·47 second hop
Why do consumers continue to use OTT services? (2023)Why do consumers continue to use OTT serv…Big data analytics and firm performance: Effects of dynamic capabilities (2016)Big data analytics and firm p…Understanding consumer acceptance of mobile payment services: An empirical analysis (2009)Understanding consumer accept…Investigating User Resistance to Information Systems Implementation: A Status Quo Bias Perspective1 (2009)Investigating User Resistance…A Comprehensive Conceptualization of Post-Adoptive Behaviors Associated with Information Technology Enabled Work Systems1 (2005)A Comprehensive Conceptualiza…Integrating perceived playfulness into expectation-confirmation model for web portal context (2004)Integrating perceived playful…Factors influencing the usage of websites: the case of a generic portal in The Netherlands (2003)Factors influencing the usage…Consumer Switching Costs: A Typology, Antecedents, and Consequences (2003)Consumer Switching Costs: A T…Customer Loyalty in E-Commerce (2002)Customer Loyalty in E-CommerceAn empirical analysis of the antecedents of electronic commerce service continuance (2001)An empirical analysis of the …Customers' motivations for maintaining relationships with service providers (1997)Customers' motivations for ma…The Antecedents and Consequences of Customer Satisfaction for Firms (1993)The Antecedents and Consequen…Alternative Ways of Assessing Model Fit (1992)Alternative Ways of Assessing…The Dimensionality of Consumption Emotion Patterns and Consumer Satisfaction (1991)The Dimensionality of Consump…Status quo bias in decision making (1988)Status quo bias in decision m…On the Evaluation of Structural Equation Models (1988)On the Evaluation of Structur…Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics (1981)Structural Equation Models wi…A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Prospect theory: An analysis of decision under risk (1988)Whence Consumer Loyalty? (1999)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Marketing management: analysis. planning. implementation and control (2000)Understanding Information Systems Continuance: An Expectation-Confirmation Model1 (2001)The Structure of Scientific Revolutions (1963)Prospect Theory: An Analysis of Decision under Risk (1979)Loss Aversion in Riskless Choice: A Reference-Dependent Model (1991)A perspective on judgment and choice: Mapping bounded rationality. (2003)Maps of Bounded Rationality: Psychology for Behavioral Economics (2003)Structural Model Evaluation and Modification: An Interval Estimation Approach (1990)Fit indices in covariance structure modeling: Sensitivity to underparameterized model misspecification. (1998)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Evaluating Goodness-of-Fit Indexes for Testing Measurement Invariance (2002)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)eWOM: The impact of customer-to-customer online know-how exchange on customer value and loyalty (2006)Evaluation of Structural Equation Models Using the Partial Least Squares (PLS) Approach (2009)Understanding customer satisfaction and loyalty: An empirical study of mobile instant messages in China (2009)Diffusion of Innovations 1 (2019)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Product/Consumption-Based Affective Responses and Postpurchase Processes (1987)Heart and Mind in Conflict: the Interplay of Affect and Cognition in Consumer Decision Making (1999)Customer satisfaction with services: putting perceived value into the equation (2000)Customer Satisfaction: A Meta-Analysis of the Empirical Evidence (2001)Firm Resources and Sustained Competitive Advantage (1991)From Marketing Mix to Relationship Marketing (1994)The Commitment-Trust Theory of Relationship Marketing (1994)Switching barriers and repurchase intentions in services (2000)Firm resources and sustained competitive advantage (2004)The Effects of Customer Satisfaction, Relationship Commitment Dimensions, and Triggers on Customer Retention (2005)A Theory of Cognitive Dissonance (1957)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)The theory of planned behavior (1991)The effects of post-adoption beliefs on the expectation-confirmation model for information technology continuance (2006)Understanding e-learning continuance intention: An extension of the Technology Acceptance Model (2006)Explaining and predicting users’ continuance intention toward e-learning: An extension of the expectation–confirmation model (2009)PLS-SEM: Indeed a Silver Bullet (2011)Information technology-enabled dynamic capabilities and their indirect effect on competitive performance: Findings from PLS-SEM and fsQCA (2016)Exploring the relationship between big data analytics capability and competitive performance: The mediating roles of dynamic and operational capabilities (2019)Influence of artificial intelligence (AI) on firm performance: the business value of AI-based transformation projects (2020)Significance tests and goodness of fit in the analysis of covariance structures. (1980)PSYCHOLOGICAL, EMPOWERMENT IN THE WORKPLACE: DIMENSIONS, MEASUREMENT AND VALIDATION. (1995)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)User Acceptance of Information Technology: Toward A Unified View1 (2003)Technology Acceptance Model 3 and a Research Agenda on Interventions (2008)
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References

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  • 1988On the Evaluation of Structural Equation Models26,139 cited
  • 1981Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics13,274 cited
  • 1988Status quo bias in decision making5,912 cited
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  • 1991The Dimensionality of Consumption Emotion Patterns and Consumer Satisfaction2,162 cited
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  • 2009Understanding consumer acceptance of mobile payment services: An empirical analysis1,268 cited
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  • 2002Customer Loyalty in E-Commerce1,062 cited
  • 2005

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A Comprehensive Conceptualization of Post-Adoptive Behaviors Associated with Information Technology Enabled Work Systems1
945 cited
  • 2004Integrating perceived playfulness into expectation-confirmation model for web portal context934 cited
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