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When Celebrities Sell Cakes: The Influence of Brand and Celebrity Credibility on Consumers’ Purchase Intentions
16 references·0 citing·50 second hop
When Celebrities Sell Cakes: The Influence of Brand and Celebrity Credibility on Consumers’ Purchase Intentions (2023)When Celebrities Sell Cakes: The Influenc…The relationships among community experience, community commitment, brand attitude, and purchase intention in social media (2019)The relationships among commu…The Power of Political Image: Justin Trudeau, Instagram, and Celebrity Politics (2017)The Power of Political Image:…Social eWOM: does it affect the brand attitude and purchase intention of brands? (2017)Social eWOM: does it affect t…Enhancing Brand Credibility Via Celebrity Endorsement (2017)Enhancing Brand Credibility V…Applying consumer-based brand equity in luxury hotel branding (2017)Applying consumer-based brand…Credibility of a peer endorser and advertising effectiveness (2016)Credibility of a peer endorse…The effect of brand design on brand gender perceptions and brand preference (2015)The effect of brand design on…Consumer attitudes toward blogger’s sponsored recommendations and purchase intention: The effect of sponsorship type, product type, and brand awareness (2014)Consumer attitudes toward blo…The Impact of Brands on Consumer Purchase Intentions (2012)The Impact of Brands on Consu…Celebrity endorsement, brand credibility and brand equity (2011)Celebrity endorsement, brand …Brand Credibility, Brand Consideration, and Choice (2004)Brand Credibility, Brand Cons…Evaluating the Fit of Structural Equation Models: Tests of Significance and Descriptive Goodness-of-Fit Measures (2003)Evaluating the Fit of Structu…The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands (2000)The Impact of Corporate Credi…Advertising And Promotion: Integrated Marketing Communications Perspective (1997)Advertising And Promotion: In…Structural Equation Modeling: Concepts, Issues, and Applications. (1996)Structural Equation Modeling:…Alternative Ways of Assessing Model Fit (1992)Alternative Ways of Assessing…Comparative fit indexes in structural models. (1990)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Structural Equation Modeling and Natural Systems (2006)Reporting practices in confirmatory factor analysis: An overview and some recommendations. 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(1989)Structural Model Evaluation and Modification: An Interval Estimation Approach (1990)Evaluating Goodness-of-Fit Indexes for Testing Measurement Invariance (2002)Two new Later Stone Age sites from the Final Pleistocene in the Falémé Valley, eastern Senegal (2024)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)On the Evaluation of Structural Equation Models (1988)Lisrel 8: Structural Equation Modeling With the Simplis Command Language (1993)Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude (2003)The Persuasiveness of Source Credibility: A Critical Review of Five Decades' Evidence (2004)How Sustainability Ratings Might Deter ‘Greenwashing’: A Closer Look at Ethical Corporate Communication (2011)The Theory of Industrial Organization (1988)Managing Brand Equity (1991)Managing Brand Equity (1991)Brands and Branding: Research Findings and Future Priorities (2006)Nonprofits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter (2010)Brand authenticity: An integrative framework and measurement scale (2014)From Intentions to Actions: A Theory of Planned Behavior (1985)An Integrative Model Of Organizational Trust (1995)Authenticity under threat: When social media influencers need to go beyond self-presentation (2018)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Social media influencer marketing: A systematic review, integrative framework and future research agenda (2021)Structural equation modeling in practice: A review and recommended two-step approach. (1988)The Commitment-Trust Theory of Relationship Marketing (1994)Users of the world, unite! The challenges and opportunities of Social Media (2009)How fashion influencers contribute to consumers' purchase intention (2020)The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge (2020)Mapping the electronic word-of-mouth (eWOM) research: A systematic review and bibliometric analysis (2021)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Influencer Endorsements: How Advertising Disclosure and Source Credibility Affect Consumer Purchase Intention on Social Media (2020)Impacts of influencer attributes on purchase intentions in social media influencer marketing: Mediating roles of characterizations (2021)Impact of Social Media Influencers on Customer Engagement and Purchase Intention: A Meta-Analysis (2023)Fear appeals in social marketing: Strategic and ethical reasons for concern (2004)What makes a useful online review? Implication for travel product websites (2014)How Social Media Influencers Foster Relationships with Followers: The Roles of Source Credibility and Fairness in Parasocial Relationship and Product Interest (2020)Job demands, job resources, and their relationship with burnout and engagement: a multi‐sample study (2004)The Measurement of Work Engagement With a Short Questionnaire (2006)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)
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References

  • 1992Alternative Ways of Assessing Model Fit27,293 cited
  • 2003Evaluating the Fit of Structural Equation Models: Tests of Significance and Descriptive Goodness-of-Fit Measures9,045 cited
  • 1996Structural Equation Modeling: Concepts, Issues, and Applications.6,868 cited
  • 1997Advertising And Promotion: Integrated Marketing Communications Perspective1,798 cited
  • 2004Brand Credibility, Brand Consideration, and Choice1,425 cited
  • 2000The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands1,319 cited
  • 2011Celebrity endorsement, brand credibility and brand equity816 cited
  • 2014Consumer attitudes toward blogger’s sponsored recommendations and purchase intention: The effect of sponsorship type, product type, and brand awareness511 cited
  • 2017Social eWOM: does it affect the brand attitude and purchase intention of brands?510 cited
  • 2017Enhancing Brand Credibility Via Celebrity Endorsement457 cited
  • 2016Credibility of a peer endorser and advertising effectiveness453 cited
  • 2017The Power of Political Image: Justin Trudeau, Instagram, and Celebrity Politics435 cited
  • 2017Applying consumer-based brand equity in luxury hotel branding322 cited
  • 2012The Impact of Brands on Consumer Purchase Intentions315 cited

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  • 2015The effect of brand design on brand gender perceptions and brand preference249 cited
  • 2019The relationships among community experience, community commitment, brand attitude, and purchase intention in social media236 cited
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