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Online Purchase Decision of Gen Z Students at Shopee Marketplace
11 references·1 citing·41 second hop
Online Purchase Decision of Gen Z Students at Shopee Marketplace (2023)Online Purchase Decision of Gen Z Student…Factors Influencing Consumer’s Behavioural Intention towards the Adoption of Mobile Payment in Kuala Lumpur (2022)Factors Influencing Consumer’…Pengaruh promo gratis ongkos kirim danonline customer ratingterhadapkeputusan pembelian produkfashion (2020)Pengaruh promo gratis ongkos …PENGARUH CONSUMER ONLINE RATING DAN REVIEW TERHADAP KEPUTUSAN PEMBELIAN PADA PENGGUNA MARKETPLACE TOKOPEDIA (2020)PENGARUH CONSUMER ONLINE RATI…MARKETING 4.0: MOVING FROM TRADITIONAL TO DIGITAL (2019)MARKETING 4.0: MOVING FROM TR…Analisa Pengaruh Promo Gratis Ongkos Kirim terhadap Keputusan Pembelian pada E-Commerce oleh Generasi Z di Daerah Pedesaan (2019)Analisa Pengaruh Promo Gratis…PENGARUH CELEBRITY ENDORSER TERHADAP KEPUTUSAN PEMBELIAN WISATAWAN YOGYAKARTA PADA PRODUK OLEH-OLEH JOGJA SCRUMMY (2018)PENGARUH CELEBRITY ENDORSER T…Understanding online product ratings: A customer satisfaction model (2015)Understanding online product …Pengaruh Celebrity Endorser terhadap Keputusan Pembelian Produk di Indonesia (Penelitian Online) (2014)Pengaruh Celebrity Endorser t…Importance of Online Product Reviews from a Consumer's Perspective (2013)Importance of Online Product …Brand communications in fashion categories using celebrity endorsement (2008)Brand communications in fashi…Endorser Effectiveness by Product Type (1979)Endorser Effectiveness by Pro…Marketing Mix on Purchase Intention and its Impact on the Decision to Purchase Somethinc Products (2023)Marketing Mix on Purchase Int…A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Online Review Helpfulness: Role of Qualitative Factors (2016)A Theory of Cognitive Dissonance (2017)Exploring hidden factors behind online food shopping from Amazon reviews: A topic mining approach (2018)An empirical investigation of online review helpfulness: A big data perspective (2020)Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)The Impact of Celebrity Spokespersons’ Perceived Image on Consumers’ Intention to Purchase (1991)Advertising And Promotion: Integrated Marketing Communications Perspective (1997)Pengaruh Celebrity Endorser, Electronic Word of Mouth, dan Harga Terhadap Keputusan Pembelian (Studi pada Konsumen Koesmetik Wardah di Kota Semarang) (2021)The Handbook of Social Psychology (1969)Possessions and the Extended Self (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Measuring the impact of celebrity endorsement on consumer behavioural intentions: a study of Malaysian consumers (2013)Investigating consumer–brand relational authenticity (2014)Brand tribalism and self-expressive brands: social influences and brand outcomes (2015)The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms (2003)The Effect of Word of Mouth on Sales: Online Book Reviews (2006)4 What Is Web 2.0? Design Patterns and Business Models for the Next Generation of Software (2012)Pengaruh Online Consumer Review dan Rating terhadap Minat Beli Produk Kesehatan pada E-Marketplace Shopee Selama Masa Pandemi COVID-19 (2021)The effects of online customer reviews and online customer ratings on purchasing intentions in west java marketplaces (2021)Pengaruh Penilaian Produk, Promosi dan Layanan COD (Bayar di Tempat) Terhadap Keputusan Pembelian pada Marketplace Shopee di Sidoarjo (2022)Effectiveness of Celebrity Endorsers (1983)Online Peer and Editorial Recommendations, Trust, and Choice in Virtual Markets (2005)Neighbourhood influences on health: Figure 1 (2006)Exploring the relationship between celebrity endorser effects and advertising effectiveness (2008)Strategi Periklanan Pada e-Commerce Perusahaan Top Dunia (2003)Shopee Pay Free Shipping Promotion Moderation On Customer Satisfaction (2023)What makes an online consumer review trustworthy? (2016)PENGARUH ONLINE CUSTOMER REVIEW, RATING DAN INFLUENCER TERHADAP KEPUTUSAN PEMBELIAN PAKAIAN CASUAL PADA MARKETPLACE (2022)Strategi Promosi Penjualan pada Marketplace Shopee (2022)Calculating, Interpreting, And Reporting Cronbach’s Alpha Reliability Coefficient For Likert-Type Scales (2003)User Acceptance of Information Technology: Toward A Unified View1 (2003)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Consumer Perceptions and Behaviors on Digital Payment Adoption Among Older Generation Z and Younger Millennials in Phnom Penh, Cambodia (2023)Digital by Default? A Critical Review of Age-Driven Inequalities in Payment Innovation (2025)Digital Marketing Actions That Achieve a Better Attraction and Loyalty of Users: An Analytical Study (2019)Analysis of the Role of Digital Influencers and Their Impact on the Functioning of the Contemporary On-Line Promotional System and Its Sustainable Development (2020)Linking Social Media Marketing Activities to Revisit Intention through Brand Trust and Brand Loyalty on the Coffee Shop Facebook Pages: Exploring Sequential Mediation Mechanism (2021)Pengaruh Foto Produk dan Customer Rating terhadap Keputusan Pembelian melalui Aplikasi GoFood (2022)PENGARUH ONLINE CUSTOMER RATING, SISTEM PEMBAYARAN CASH ON DELIVERY DAN ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN DI TIKTOK SHOP (STUDI PADA MAHASISWA DAN ALUMNI EQUIL CHOIR FEB UNSRAT) (2022)
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References

  • 2019MARKETING 4.0: MOVING FROM TRADITIONAL TO DIGITAL937 cited
  • 1979Endorser Effectiveness by Product Type816 cited
  • 2013Importance of Online Product Reviews from a Consumer's Perspective202 cited
  • 2015Understanding online product ratings: A customer satisfaction model166 cited
  • 2008Brand communications in fashion categories using celebrity endorsement110 cited
  • 2020PENGARUH CONSUMER ONLINE RATING DAN REVIEW TERHADAP KEPUTUSAN PEMBELIAN PADA PENGGUNA MARKETPLACE TOKOPEDIA62 cited
  • 2019Analisa Pengaruh Promo Gratis Ongkos Kirim terhadap Keputusan Pembelian pada E-Commerce oleh Generasi Z di Daerah Pedesaan34 cited
  • 2020Pengaruh promo gratis ongkos kirim danonline customer ratingterhadapkeputusan pembelian produkfashion33 cited
  • 2022Factors Influencing Consumer’s Behavioural Intention towards the Adoption of Mobile Payment in Kuala Lumpur22 cited
  • 2014Pengaruh Celebrity Endorser terhadap Keputusan Pembelian Produk di Indonesia (Penelitian Online)18 cited
  • 2018PENGARUH CELEBRITY ENDORSER TERHADAP KEPUTUSAN PEMBELIAN WISATAWAN YOGYAKARTA PADA PRODUK OLEH-OLEH JOGJA SCRUMMY14 cited

Cited by

  • 2023Marketing Mix on Purchase Intention and its Impact on the Decision to Purchase Somethinc Products11 cited

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