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Parasoziale Meinungsführer? Eine qualitative Untersuchung zur Rolle von Social Media Influencer*innen im Informationsverhalten und in Meinungsbildungsprozessen junger Menschen
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Parasoziale Meinungsführer? Eine qualitative Untersuchung zur Rolle von Social Media Influencer*innen im Informationsverhalten und in Meinungsbildungsprozessen junger Menschen (2023)Parasoziale Meinungsführer? Eine qualitat…Why are consumers following social media influencers on Instagram? Exploration of consumers’ motives for following influencers and the role of materialism (2021)Why are consumers following s…The effects of the standardized instagram disclosure for micro- and meso-influencers (2019)The effects of the standardiz…Social Media Influencers in Strategic Communication: A Conceptual Framework for Strategic Social Media Influencer Communication (2019)Social Media Influencers in S…Fancying the New Rich and Famous? 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263 cited
  • 2018(Not) getting paid to do what you love: Gender, social media, and aspirational work246 cited
  • 2019“This Is What the News Won’t Show You”: YouTube Creators and the Reactionary Politics of Micro-celebrity245 cited
  • Cited by

    • 2025From Cultivating Fans to Coping With Troublemakers : A Typology of Journalists’ Audience Relationships10 cited