WORKSHOP PENAMAAN BADAN USAHA BERBAHASA ASING DI WILAYAH SURAKARTA: KAJIAN SOSIOLINGUISTIK PADA GURU SMP DAN SMK DI JAKARTA

Abstract

Abstrak: Penamaan badan usaha tidak jarang melibatkan bahasa asing agar terlihat keren, berbeda, dan menarik. Keadaan di lapangan sering ditemukan nama-nama badan usaha yang maknanya tidak diketahui oleh orang lain, bahkan tidak jarang ditemukan nama badan usaha yang dapat membentuk persepsi negatif pembaca. Kegiatan Workshop dilaksanakan pada tanggal 07 Agustus 2021 di Jakarta. Peserta pelatihan ini ialah 55 guru SMP-SMK Era Pembangunan 3 Jakarta. Tujuan dari pengabdian ini adalah peserta workshop mampu membuat badan usaha dengan nama yang tepat dan bermakna positif. Workshop dilakukan dengan tiga kegiatan yaitu penyajian materi, diskusi dan praktik, serta pendampingan langsung. Berdasarkan hasil pengabdian ditemukan 2 guru dengan persentase 3,64% yang cukup paham, guru yang paham sebanyak 23 dengan persentase 41,82%, dan terdapat 30 guru dengan persentase 54,54% yang sangat paham mengenai materi workshop. Hasil pengabdian ini bermanfaat untuk menambah khazanah ilmu sosiolinguistik terutama yang berkaitan dengan model atau penamaan bahasa asing pada badan usaha.Abstract: Naming a business entity often involves a foreign language to make it look cool, different, and attractive. The situation in the field is often found with the name of a business entity whose meaning is not known by others, and it is rare to find the name of a business entity that can shape the perception of the reader. Workshop activities will be held on August 7, 2021 in Jakarta. The participants of this training were 55 teachers of SMP-SMK Era Pembangunan 3 Jakarta. The purpose of this service is that the workshop participants are able to create a business entity with the right name and positive meaning. The workshop was carried out with three activities, namely material presentation, discussion and practice, and direct assistance. Based on the results of the service, it was found 2 teachers with a percentage of 3.64% who quite understand, 23 teachers who understand with a percentage of 41.82%, and there are 30 teachers with a percentage of 54.54% who are very understanding about material workshops. The results of this service are useful for adding to the treasures of sociolinguistics, especially those related to models or naming foreign languages in business entities.

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