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A comparative study of English in advertising in France and Quebec
16 references·0 citing·33 second hop
A comparative study of English in advertising in France and Quebec (2023)A comparative study of English in adverti…Linguistic markets in Rwanda: language use in advertisements and on signs (2009)Linguistic markets in Rwanda:…Linguistic Landscapes: A Comparative Study of Urban Multilingualism in Tokyo (2006)Linguistic Landscapes: A Comp…Linguistic Landscape (2006)Linguistic LandscapeLinguistic constructions of modernity: English mixing in Korean television commercials (2006)Linguistic constructions of m…Advertising to Bilingual Consumers: The Impact of Code‐Switching on Persuasion (2005)Advertising to Bilingual Cons…Advertising as Multilingual Communication (2005)Advertising as Multilingual C…Linguistic hybridization in K‐Pop: discourse of self‐assertion and resistance (2004)Linguistic hybridization in K…Discourses in Place (2003)Discourses in Place10. ADVERTISING AS A SITE OF LANGUAGE CONTACT (2003)10. ADVERTISING AS A SITE OF …Linguistic Landscape and Ethnolinguistic Vitality (1997)Linguistic Landscape and Ethn…The other tongue: English across cultures. 2nd edn. Ed. by Braj B. Kachru Urbana & Chicago: University of Illinois Press. 1992. Pp. xxv, 384. Cloth $44.95, paper $19.95. (1994)The other tongue: English acr…Consumer Perception of Product Quality and the Country-of-Origin Effect 1 (1994)Consumer Perception of Produc…The English language in Pakistan (1993)The English language in Pakis…The alchemy of English: The spread, functions, and models of non-native Englishes. By Braj B. Kachru Urbana & Chicago: University of Illinois Press, 1990 (1986). Pp. xii, 200. $12.95. (1992)The alchemy of English: The s…The Bilinguals' Creativity (1985)The Bilinguals' CreativityTHE GLOBALIZATION OF MARKETS (1983)THE GLOBALIZATION OF MARKETSReading images: the grammar of visual design (1996)The Discourse of Advertising (2001)Linguistic Landscape and Minority Languages (2006)Attitudes to Language (2010)An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior (2011)Progress in experimental personality research (1964)Social psychology and second language learning : the role of attitudes and motivation (1985)Reversing Language Shift (1991)Linguistic Landscape as Symbolic Construction of the Public Space: The Case of Israel (2006)Country-of-Origin Effects on Product Evaluations (1982)Country-of-Origin Effects for Uni-National and Bi-National Products (1988)Treating the Nation as a Brand: Some Neglected Issues (2000)Perspectives on consumer decision making: an integrated approach (2005)Antecedents, moderators and dimensions of country‐of‐origin evaluations (2008)Advances in Consumer Research (2025)Linguistic Landscape (2008)Family language policy – the critical domain (2012)Linguistic Landscapes in a Multilingual World (2013)Modernization, Cultural Change, and Democracy (2001)Understanding cultures and implicit leadership theories across the globe: an introduction to project GLOBE (2002)Modernization, cultural change, and democracy the human development sequence (2005)Global Englishes, Rip Slyme, and performativity (2003)Changing Contexts and Shifting Paradigms in Pronunciation Teaching (2005)Research on Globalization and Education (2008)The Idea of English in Japan: Ideology and the Evolution of a Global Language (2010)The Cambridge Handbook of Discourse Studies (2020)THE STATUS AND FUNCTION OF ENGLISH IN INDONESIA: A REVIEW OF KEY FACTORS (2008)Intelligibility, Oral Communication, and the Teaching of Pronunciation (2018)Multilingualism, diaspora, and the Internet: Codes and identities on German‐based diaspora websites 1 (2006)Commercial discourses, gentrification and citizens’ protest: The linguistic landscape of Prenzlauer Berg, Berlin1 (2012)Discourse (2005)Developing a Sociocritical Literacy in the Third Space (2008)Discourse: A Critical Introduction. (2008)
this work references cited by second hop

References

  • 1983THE GLOBALIZATION OF MARKETS3,411 cited
  • 1997Linguistic Landscape and Ethnolinguistic Vitality2,233 cited
  • 2003Discourses in Place1,838 cited
  • 1992The alchemy of English: The spread, functions, and models of non-native Englishes. By Braj B. Kachru Urbana & Chicago: University of Illinois Press, 1990 (1986). Pp. xii, 200. $12.95.1,334 cited
  • 1994The other tongue: English across cultures. 2nd edn. Ed. by Braj B. Kachru Urbana & Chicago: University of Illinois Press. 1992. Pp. xxv, 384. Cloth $44.95, paper $19.95.1,111 cited
  • 2006Linguistic Landscapes: A Comparative Study of Urban Multilingualism in Tokyo759 cited
  • 2006Linguistic Landscape357 cited
  • 2005Advertising as Multilingual Communication349 cited
  • 200310. ADVERTISING AS A SITE OF LANGUAGE CONTACT327 cited
  • 1994Consumer Perception of Product Quality and the Country-of-Origin Effect 1314 cited
  • 2006Linguistic constructions of modernity: English mixing in Korean television commercials170 cited
  • 2005Advertising to Bilingual Consumers: The Impact of Code‐Switching on Persuasion170 cited
  • 2009Linguistic markets in Rwanda: language use in advertisements and on signs144 cited
  • 2004Linguistic hybridization in K‐Pop: discourse of self‐assertion and resistance134 cited

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1993
The English language in Pakistan
129 cited
  • 1985The Bilinguals' Creativity118 cited
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