The players’ perspective of value co-creation in esports service ecosystems

Alexander Roth · Reinhard Kunz · Castulus Kolo

10 citations0/0 files storedJournal of Media Business Studies

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Service and Product Innovation Customer Service Quality and Loyalty Digital Games and Media

Abstract

The esports industry still exhibits progressive growth driven by digital transformation and an increasing followership. Such dynamic development involves manifold interactions between multiple actor types captured as value co-creation (VCC). Esports players comprise a key and specific group of actors. With various levels of professionalisation, they attract huge audiences in stadiums and on screen. Empirical insights can reveal the players’ perspective of VCC and thus inform managerial decision-making. This study’s primary purpose is to contextualise, specify and measure VCC in esports as a reliable and valid concept. Also, by applying structural equation modelling, VCC’s impact on satisfaction with the service and financial rewards is empirically tested. Media companies benefit from tapping into esports players’ resources in co-creation activities to venture into this prospering industry.

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References

2014A new criterion for assessing discriminant validity in variance-based structural equation modeling 1988On the Evaluation of Structural Equation Models 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence 2003Evolving to a New Dominant Logic for Marketing 1981Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics 1998Fit indices in covariance structure modeling: Sensitivity to underparameterized model misspecification.2001Accounting for common method variance in cross-sectional research designs.2007Service-dominant logic: continuing the evolution

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