References

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• 2012Data mining for the online retail industry: A case study of RFM model-based customer segmentation using data mining252 cited
• 2018RFM ranking – An effective approach to customer segmentation214 cited
• 2020An Empirical Study on Customer Segmentation by Purchase Behaviors Using a RFM Model and K-Means Algorithm95 cited
• 2020Clustering optimization in RFM analysis Based on k-Means87 cited
• 2018Customer Segmentation in XYZ Bank Using K-Means and K-Medoids Clustering73 cited
• 2018Market Segmentation Analysis and Visualization using K-Mode Clustering Algorithm for E-Commerce Business55 cited
• 2020Customer Segmentation Based on RFM Model Using K-Means, K-Medoids, and DBSCAN Methods52 cited
• 2021Customer Segmentation using RFM Model and K-Means Clustering49 cited
• 2018Customer Segmentation based on RFM model and Clustering Techniques With K-Means Algorithm39 cited
• 2019Customer Segmentation Based on RFM Value Using K-Means Algorithm28 cited
• 2020Customer Loyality Segmentation on Point of Sale System Using Recency-Frequency-Monetary (RFM) and K-Means26 cited
• 2022Customer Segmentation With Machine Learning for Online Retail Industry26 cited
• 2018Segmenting Retail Customers with an Enhanced RFM and a Hybrid Regression/Clustering Method