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A Conceptual Model for Building the Relationship Between Augmented Reality, Experiential Marketing & Brand Equity
16 references·0 citing·46 second hop
A Conceptual Model for Building the Relationship Between Augmented Reality, Experiential Marketing & Brand Equity (2022)A Conceptual Model for Building the Relat…Interactivity, Inspiration, and Perceived Usefulness! How retailers’ AR-apps improve consumer engagement through flow (2021)Interactivity, Inspiration, a…Shopping in the digital world: Examining customer engagement through augmented reality mobile applications (2019)Shopping in the digital world…The state of online impulse-buying research: A literature analysis (2016)The state of online impulse-b…How augmented reality apps are accepted by consumers: A comparative analysis using scales and opinions (2016)How augmented reality apps ar…Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Consumer Brand Engagement in …Enhancing Brand Equity through Flow and Telepresence: A Comparison of 2d and 3d Virtual Worlds1 (2011)Enhancing Brand Equity throug…Apparel product attributes, web browsing, and e-impulse buying on shopping websites (2011)Apparel product attributes, w…The effects of visual and verbal information on attitudes and purchase intentions in internet shopping (2008)The effects of visual and ver…Effect of image interactivity technology on consumer responses toward the online retailer (2005)Effect of image interactivity…Impact of 3-D Advertising on Product Knowledge, Brand Attitude, and Purchase Intention: The Mediating Role of Presence (2002)Impact of 3-D Advertising on …Experiential Marketing (1999)Experiential MarketingStore environment and consumer purchase behavior: Mediating role of consumer emotions (1997)Store environment and consume…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…The Value of Brand Equity (1992)The Value of Brand EquityOrganizational Information Requirements, Media Richness and Structural Design (1986)Organizational Information Re…An approach to environmental psychology (1974)An approach to environmental …The Senses Considered as Perceptual Systems (1969)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Research in Organizational Behavior (1984)Factors influencing consumer perceptions of brand trust online (2004)Influencing the online consumer's behavior: the Web experience (2004)Interactivity in Brand Web Sites: Cognitive, Affective, and Behavioral Responses Explained by Consumers’ Online Flow Experience (2012)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Significance tests and goodness of fit in the analysis of covariance structures. 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How credibility and parasocial interaction influence purchase intentions (2019)The social psychology of organizing (1969)A Garbage Can Model of Organizational Choice (1972)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Using Technology and Constituting Structures: A Practice Lens for Studying Technology in Organizations (2000)Users of the world, unite! 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(2003)Past, present, and future of customer engagement (2021)Are users willing to embrace ChatGPT? Exploring the factors on the acceptance of chatbots from the perspective of AIDUA framework (2023)Evidence for a three-factor theory of emotions (1977)Seeking the Ideal Form: Product Design and Consumer Response (1995)Core affect and the psychological construction of emotion. (2003)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Customer Satisfaction, Market Share, and Profitability: Findings from Sweden (1994)Relational Benefits in Services Industries: The Customer's Perspective (1998)Communication and Control Processes in the Delivery of Service Quality (1988)Customer Experience Creation: Determinants, Dynamics and Management Strategies (2009)Understanding Customer Experience Throughout the Customer Journey (2016)
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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1986Organizational Information Requirements, Media Richness and Structural Design9,719 cited
  • 1974An approach to environmental psychology7,295 cited
  • 2014Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation3,261 cited
  • 1999Experiential Marketing2,989 cited
  • 1997Store environment and consumer purchase behavior: Mediating role of consumer emotions863 cited
  • 1992The Value of Brand Equity807 cited
  • 2002Impact of 3-D Advertising on Product Knowledge, Brand Attitude, and Purchase Intention: The Mediating Role of Presence779 cited
  • 2016The state of online impulse-buying research: A literature analysis686 cited
  • 2019Shopping in the digital world: Examining customer engagement through augmented reality mobile applications663 cited
  • 2011Apparel product attributes, web browsing, and e-impulse buying on shopping websites554 cited
  • 2005Effect of image interactivity technology on consumer responses toward the online retailer495 cited
  • 2016How augmented reality apps are accepted by consumers: A comparative analysis using scales and opinions472 cited
  • 2008The effects of visual and verbal information on attitudes and purchase intentions in internet shopping

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433 cited
  • 2011Enhancing Brand Equity through Flow and Telepresence: A Comparison of 2d and 3d Virtual Worlds1419 cited
  • 2021Interactivity, Inspiration, and Perceived Usefulness! How retailers’ AR-apps improve consumer engagement through flow341 cited
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