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Being unconventional: The impact of unconventional packaging messages on impulsive purchases
16 references·4 citing·48 second hop
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(1994)The psychology of curiosity: …The Buying Impulse (1987)The Buying ImpulseCuriosity and Exploration (1966)Curiosity and ExplorationFacebook Second‐Hand Marketplace Browsing Influence on Impulse Buying: A Mixed‐Methods Study (2025)Facebook Second‐Hand Marketpl…Online social enterprise customer behaviour: influences of e-commerce, social media, and altruism on online impulsive buying (2024)Online social enterprise cust…Monetary discounts, metaphoric communication and mass prestige based branding: a comprehensive assessment (2024)Monetary discounts, metaphori…Curiosity in Consumer Behavior: A Systematic Literature Review and Research Agenda (2024)Curiosity in Consumer Behavio…Prospect Theory: An Analysis of Decision under Risk (1979)The theory of planned behavior (1991)Self-Efficacy: The Exercise of Control (1999)A perspective on judgment and choice: Mapping bounded rationality. 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References

  • 2008Nudge: improving decisions about health, wealth, and happiness11,572 cited
  • 2002Representativeness Revisited: Attribute Substitution in Intuitive Judgment3,474 cited
  • 1994The psychology of curiosity: A review and reinterpretation.2,735 cited
  • 1987The Buying Impulse2,102 cited
  • 1995Normative Influences on Impulsive Buying Behavior1,941 cited
  • 2004Measuring Attitude toward the Brand and Purchase Intentions1,807 cited
  • 1966Curiosity and Exploration1,143 cited
  • 2002The Influence of Culture on Consumer Impulsive Buying Behavior1,045 cited
  • 2013Information-seeking, curiosity, and attention: computational and neural mechanisms784 cited
  • 2007The importance of packaging attributes: a conjoint analysis approach717 cited
  • 2008Holistic Package Design and Consumer Brand Impressions705 cited
  • 2009The curiosity and exploration inventory-II: Development, factor structure, and psychometrics674 cited
  • 1999Visual Rhetoric in Advertising: Text‐Interpretive, Experimental, and Reader‐Response Analyses656 cited
  • 2019How effective is nudging? A quantitative review on the effect sizes and limits of empirical nudging studies545 cited
  • 2019Which Healthy Eating Nudges Work Best? A Meta-Analysis of Field Experiments

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513 cited
  • 2010Aesthetic package design: A behavioral, neural, and psychological investigation490 cited
  • Cited by

    • 2024Curiosity in Consumer Behavior: A Systematic Literature Review and Research Agenda40 cited
    • 2025Facebook Second‐Hand Marketplace Browsing Influence on Impulse Buying: A Mixed‐Methods Study17 cited
    • 2024Monetary discounts, metaphoric communication and mass prestige based branding: a comprehensive assessment15 cited
    • 2024Online social enterprise customer behaviour: influences of e-commerce, social media, and altruism on online impulsive buying8 cited