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Bibliometric Analysis on the Application of Fuzzy Logic into Marketing Strategy
16 references·0 citing·55 second hopsampled
Bibliometric Analysis on the Application of Fuzzy Logic into Marketing Strategy (2023)Bibliometric Analysis on the Application …Sustainable Entrepreneurship: A Literature Review (2022)Sustainable Entrepreneurship:…Sustainability and the Digital Transition: A Literature Review (2022)Sustainability and the Digita…Electric vehicle user classification and value discovery based on charging big data (2022)Electric vehicle user classif…How to conduct a bibliometric analysis: An overview and guidelines (2021)How to conduct a bibliometric…Consumer Marketing Strategy and E-Commerce in the Last Decade: A Literature Review (2021)Consumer Marketing Strategy a…Conducting systematic literature reviews and bibliometric analyses (2019)Conducting systematic literat…Systematic review or scoping review? 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References

  • 2021How to conduct a bibliometric analysis: An overview and guidelines14,255 cited
  • 2018Systematic review or scoping review? Guidance for authors when choosing between a systematic or scoping review approach11,351 cited
  • 2017Guidance on Conducting a Systematic Literature Review3,449 cited
  • 2019Conducting systematic literature reviews and bibliometric analyses1,656 cited
  • 2018Research in marketing strategy341 cited
  • 2022Sustainability and the Digital Transition: A Literature Review294 cited
  • 2021Consumer Marketing Strategy and E-Commerce in the Last Decade: A Literature Review292 cited
  • 2013Revised DEMATEL: Resolving the Infeasibility of DEMATEL279 cited
  • 2022Sustainable Entrepreneurship: A Literature Review229 cited
  • 2008Hybridising human judgment, AHP, simulation and a fuzzy expert system for strategy formulation under uncertainty100 cited
  • 2010Visualizing market segmentation using self-organizing maps and Fuzzy Delphi method – ADSL market of a telecommunication company73 cited
  • 2008A case study of applying data mining techniques in an outfitter’s customer value analysis64 cited
  • 2018Impact of Information Technology on Information Search Channel Selection for Consumers63 cited
  • 2008Optimizing a marketing expert decision process for the private hotel55 cited

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  • 2022Electric vehicle user classification and value discovery based on charging big data53 cited
  • 2010A fuzzy expert system (FES) tool for online personnel recruitments51 cited
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