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Final Price Neglect in Multi-Product Promotions: How Non-Integrated Price Reductions Promote Higher-Priced Products
16 references·0 citing·48 second hopsampled
Final Price Neglect in Multi-Product Promotions: How Non-Integrated Price Reductions Promote Higher-Priced Products (2023)Final Price Neglect in Multi-Product Prom…On Consumer Beliefs about Quality and Taste (2016)On Consumer Beliefs about Qua…Consumer Evaluations of Sale Prices: Role of the Subtraction Principle (2013)Consumer Evaluations of Sale …When more is Less: The Impact of Base Value Neglect on Consumer Preferences for Bonus Packs over Price Discounts (2012)When more is Less: The Impact…How to Make a 29% Increase Look Bigger: The Unit Effect in Option Comparisons (2011)How to Make a 29% Increase Lo…The Ease-of-Computation Effect: The Interplay of Metacognitive Experiences and Naive Theories in Judgments of Price Differences (2009)The Ease-of-Computation Effec…Opportunity Cost Neglect (2009)Opportunity Cost NeglectWhen Two Plus Two Is Not Equal to Four: Errors in Processing Multiple Percentage Changes (2007)When Two Plus Two Is Not Equa…Cents or Percent? The Effects of Promotion Framing on Price Expectations and Choice (2007)Cents or Percent? The Effects…The Price of “Free”-dom: Consumer Sensitivity to Promotions with Negative Contextual Influences (2006)The Price of “Free”-dom: Cons…The effect of sales promotion on post-promotion brand preference: A meta-analysis (2006)The effect of sales promotion…Consumer evaluations of different promotion types and price presentations: the moderating role of promotional benefit level (2003)Consumer evaluations of diffe…The effects of framing price promotion messages on consumers' perceptions and purchase intentions (1998)The effects of framing price …Coupon Value: A Signal for Price? (1998)Coupon Value: A Signal for Pr…Distinguishing Coupon Proneness from Value Consciousness: An Acquisition-Transaction Utility Theory Perspective (1990)Distinguishing Coupon Pronene…Factors Affecting Coupon Redemption Rates (1982)Factors Affecting Coupon Rede…A Pooled Cross‐Section Time Series Model of Coupon Promotions (1978)A Pooled Cross‐Section Time S…Essentials of Behavioral Research: Methods and Data Analysis (1984)Reliability of Nominal Data Based on Qualitative Judgments (1989)The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions (1998)Emerging trends in retail pricing practice: implications for research (2004)The effects of buyer identification and purchase timing on consumers’ perceptions of trust, price fairness, and repurchase intentions (2004)A systematic review of cognitive biases in tourist decisions (2019)Prospect Theory: An Analysis of Decision under Risk (1979)Choices, values, and frames. 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(2012)Buy Less, Buy Luxury: Understanding and Overcoming Product Durability Neglect for Sustainable Consumption (2021)Poverty and economic decision making: a review of scarcity theory (2021)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)The price does not include additional taxes, fees, and surcharges: A review of research on partitioned pricing (2015)Antecedent factors that affect restaurant brand trust and brand loyalty: focusing on US and Korean consumers (2020)Judgment under Uncertainty: Heuristics and Biases (1975)To donate or not to donate? Product characteristics and framing effects of cause‐related marketing on consumer purchase behavior (2008)Price Promotion for Emotional Impact (2014)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)The Impact of Technology on the Quality-Value-Loyalty Chain: A Research Agenda (2000)The Customer Orientation of Service Workers: Personality Trait Effects on Self-and Supervisor Performance Ratings (2002)Seeing the world through GREEN‐tinted glasses: Green consumption values and responses to environmentally friendly products (2013)
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References

  • 1990Distinguishing Coupon Proneness from Value Consciousness: An Acquisition-Transaction Utility Theory Perspective1,054 cited
  • 1998The effects of framing price promotion messages on consumers' perceptions and purchase intentions424 cited
  • 2009Opportunity Cost Neglect319 cited
  • 2006The effect of sales promotion on post-promotion brand preference: A meta-analysis264 cited
  • 2007Cents or Percent? The Effects of Promotion Framing on Price Expectations and Choice258 cited
  • 2003Consumer evaluations of different promotion types and price presentations: the moderating role of promotional benefit level255 cited
  • 2012When more is Less: The Impact of Base Value Neglect on Consumer Preferences for Bonus Packs over Price Discounts167 cited
  • 2011How to Make a 29% Increase Look Bigger: The Unit Effect in Option Comparisons165 cited
  • 2006The Price of “Free”-dom: Consumer Sensitivity to Promotions with Negative Contextual Influences131 cited
  • 2013Consumer Evaluations of Sale Prices: Role of the Subtraction Principle126 cited
  • 1982Factors Affecting Coupon Redemption Rates125 cited
  • 1998Coupon Value: A Signal for Price?119 cited
  • 2007When Two Plus Two Is Not Equal to Four: Errors in Processing Multiple Percentage Changes119 cited
  • 2009The Ease-of-Computation Effect: The Interplay of Metacognitive Experiences and Naive Theories in Judgments of Price Differences

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113 cited
  • 2016On Consumer Beliefs about Quality and Taste95 cited
  • 1978A Pooled Cross‐Section Time Series Model of Coupon Promotions87 cited
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