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From Korea to the world: women’s role as peer-leaders in K-pop transnational online brand communities
16 references·2 citing·44 second hop
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References

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204 cited
  • 2013Perceived bridging and bonding social capital on Twitter: Differentiating between followers and followees186 cited
  • Cited by

    • 2024Hallyu marketing from Korea: female universalism as an alternative performing myth among global fans4 cited
    • 2025Visibility of K-pop in the U.S.: Global rankings, ‘audience mis-aggregation’, and mainstream attention to niche genre4 cited