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Sustainable Marketing and its Impact on the Image of the Company
13 references·1 citing·48 second hop
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References

  • 2013CSR and customer loyalty: The roles of trust, customer identification with the company and satisfaction1,008 cited
  • 2010A Systematic Review of the Corporate Reputation Literature: Definition, Measurement, and Theory884 cited
  • 2008The Role of Identity Salience in the Effects of Corporate Social Responsibility on Consumer Behavior657 cited
  • 2018Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance428 cited
  • 2001Antecedents and benefits of corporate citizenship: an investigation of French businesses422 cited
  • 2010When should we use one‐tailed hypothesis testing?269 cited
  • 2020Corporate social responsibility and patronage intentions: The mediating effect of brand credibility173 cited
  • 2018The Antecedents of Corporate Reputation and Image and Their Impacts on Employee Commitment and Performance: The Moderating Role of CSR147 cited
  • 2021Effectiveness of corporate social responsibility (CSR) in implementation of social sustainability in warehousing of developing countries: A hybrid approach122 cited
  • 2019Effects of Service Quality, Corporate Image, and Customer Trust on the Corporate Reputation of Airlines79 cited
  • 2016Influence of sustainable marketing activities on customer equity48 cited
  • 2019Corporate sustainability management under market uncertainty40 cited
  • 2015Country of origin and brand image influences on perceptions of online game quality

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37 cited

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  • 2024The Mediating Role of Total Quality Management between Corporate Social Responsibility and Corporate Environmental Performance10 cited