The Utilization of Augmented Reality (AR) Applications as Packaging Design Enhancement

Ma Nabila Husna Abdul Rani Abdul Rani · Mohd Khairulnizam Ramlie

5 citations0/0 files storedInternational Journal of Academic Research in Business and Social Sciences

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Consumer Packaging Perceptions and Trends Digital Media and Visual Art Augmented Reality Applications

Abstract

Food packaging functions as a hub because it is commonly recognized by consumers as the primary location from which they able to access the information that is printed on food packaging.Research done in the past suggests, that the information provided about foods is typically murky and difficult to understand.In the most recent trend of technological innovation, those who are in charge of marketing food are being pressured to consider more traditional methods of managing food information.Through the utilization of technology in the innovation of food packaging, it is possible to produce an interactive food package.Currently, Augmented Reality (AR) technology has been used as one of the features in packaging design.Therefore, it is necessary to conduct a comprehensive study on the incorporation of augmented reality into packaging design.This is to determine the factors that may provide the best user experience.Therefore, a systematic literature review was conducted to identify packaging design elements that must be considered and to identify the augmented reality (AR) technology utilized in packaging design.

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2019Factors Influencing Consumers’ Decision to Purchase Food in Environmentally Friendly Packaging: What Do We Know and Where Do We Go from Here?2020Food packaging design and consumer perception of the product quality, safety, healthiness and preference 2021Exploring information technology success of Augmented Reality Retail Applications in retail food chain 2020Augmented reality and the customer journey: An exploratory study 2019A Packaging Visual-Gustatory Correspondence Effect: Using Visual Packaging Design to Influence Flavor Perception and Healthy Eating Decisions 2021An exploratory study using graphic design to communicate consumer benefits on food packaging 2015THE ROLE AND IMPACT OF THE PACKAGING EFFECT ON CONSUMER BUYING BEHAVIOUR 2020Product Packaging: Impact on Customers’ Purchase Intention

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