References

• 2019Factors Influencing Consumers’ Decision to Purchase Food in Environmentally Friendly Packaging: What Do We Know and Where Do We Go from Here?155 cited
• 2020Food packaging design and consumer perception of the product quality, safety, healthiness and preference122 cited
• 2021Exploring information technology success of Augmented Reality Retail Applications in retail food chain118 cited
• 2020Augmented reality and the customer journey: An exploratory study112 cited
• 2019A Packaging Visual-Gustatory Correspondence Effect: Using Visual Packaging Design to Influence Flavor Perception and Healthy Eating Decisions102 cited
• 2021An exploratory study using graphic design to communicate consumer benefits on food packaging70 cited
• 2015THE ROLE AND IMPACT OF THE PACKAGING EFFECT ON CONSUMER BUYING BEHAVIOUR47 cited
• 2020Product Packaging: Impact on Customers’ Purchase Intention45 cited
• 2019One color fits all: product category color norms and (a)typical package colors38 cited
• 2022Creativity in Packaging Design as a Competitive promotional Tool35 cited
• 2019The Influence of Color and Shape of Package Design on Consumer Preference: The Case of Orange Juice30 cited
• 2020New approaches in smart packaging technologies19 cited
• 2015The Use of Images in Graphic Design on Packaging of Food and Beverages19 cited
• 2018