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Business-to-business digitalization, artificial intelligence, and social action · Study

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ArticleBusiness-to-business digitalization, artificial intelligence, and social action

Wesley James Johnston2023

Article2023

Business-to-business digitalization, artificial intelligence, and social action

Wesley James Johnston · Roberto Mora Cortez

24 citations·0/0 files stored·Journal of Business Research

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Digital Innovation in Industries Marketing and Advertising Strategies AI in Service Interactions

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References

2002Intentional social action in virtual communities 2019Digitization capability and the digitalization of business models in business-to-business firms: Past, present, and future 2017The impact of digital technology on relationships in a business network 2020The Coronavirus crisis in B2B settings: Crisis uniqueness and managerial implications based on social exchange theory 2022Value of corporate social responsibility for multiple stakeholders and social impact – Relationship marketing perspective 2017The future of B2B marketing theory: A historical and prospective analysis 2015Stakeholder marketing: theoretical foundations and required capabilities 2022The impact of artificial intelligence capabilities on servitization: The moderating role of absorptive capacity-A dynamic capabilities perspective

Cited by

2024Environmental, Social, and Governance-Based Artificial Intelligence Governance: Digitalizing Firms’ Leadership and Human Resources Management 2025Managing change when integrating artificial intelligence (AI) into the retail value chain: The AI implementation compass 2024Benefit distribution and stability analysis of enterprise digital servitization ecosystems from the perspective of value cocreation

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Details

Year2023

Typearticle

Published2023-07-12

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations24

Files0 public / 0

ShelfDigital Innovation in Industries

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doi10.1016/j.jbusres.2023.113952

openalex_workW4384039552

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