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Specificity of application of marketing in sports
8 references·0 citing·28 second hop
Specificity of application of marketing in sports (2023)Specificity of application of marketing i…Perceived Value in Sporting Events (PVSP): A Further Step for the Strategic Management (2020)Perceived Value in Sporting E…The gladiatorial sponsorship arena: how ambushing impacts memory (2019)The gladiatorial sponsorship …Managing technological innovation in the sports industry: a challenge for retail management (2019)Managing technological innova…The Evaluation of Marketing Mix Elements: A Case Study (2018)The Evaluation of Marketing M…How Digital Technologies Are Changing Sport? (2018)How Digital Technologies Are …Ethical Failures in Sport Business: Directions for Research (2014)Ethical Failures in Sport Bus…Branding athletes: Exploration and conceptualization of athlete brand image (2013)Branding athletes: Exploratio…New media, branding and global sports sponsorship (2008)New media, branding and globa…The Handbook of Social Psychology (1969)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Communicating via photographs: A gendered analysis of Olympic athletes’ visual self-presentation on Instagram (2015)The Impact of Celebrity Endorsement on Consumer Purchase Intention: An Emerging Market Perspective (2019)How the live streaming commerce viewers process the persuasive message: An ELM perspective and the moderating effect of mindfulness (2021)Sport Marketing: Managing the Exchange Process (1998)Practical Meta-Analysis (2000)Evolving to a New Dominant Logic for Marketing (2003)Enterprise Systems and Data Analytics (2015)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)A General Theory of Marketing Ethics (1986)River Magic: Extraordinary Experience and the Extended Service Encounter (1993)Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity (1994)CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive (2004)The Behavioral Consequences of Service Quality (1996)Theory Building From Cases: Opportunities And Challenges (2007)Users of the world, unite! The challenges and opportunities of Social Media (2009)Organizational culture processes for promoting innovation in small businesses (2020)Optimization of Networked Governance Models Using Complex System Governance Concepts in Sports Services (2021)Gestion et perception des risques dans les organisations sportives professionnelles : le cas d’un club de football français (2024)Characterizing Consumer Motivation as Individual Difference Factors: Augmenting the Sport Interest Inventory (SII) to Explain Level of Spectator Support (2002)Military corruption & Ugandan politics since the late 1990s (2003)Moving beyond fan typologies: The impact of social integration on team loyalty in football (2013)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)On the Evaluation of Structural Equation Models (1988)Second glance: exploring consumer shifts to thrift shopping and perception of second-hand fashion (2025)The role of electronic word of mouth (eWOM) and the marketing mix on women’s purchasing intention of children's dietary supplements (2022)
this work references cited by second hop

References

  • 2013Branding athletes: Exploration and conceptualization of athlete brand image308 cited
  • 2008New media, branding and global sports sponsorship122 cited
  • 2018How Digital Technologies Are Changing Sport?36 cited
  • 2018The Evaluation of Marketing Mix Elements: A Case Study21 cited
  • 2019Managing technological innovation in the sports industry: a challenge for retail management20 cited
  • 2020Perceived Value in Sporting Events (PVSP): A Further Step for the Strategic Management20 cited
  • 2019The gladiatorial sponsorship arena: how ambushing impacts memory12 cited
  • 2014Ethical Failures in Sport Business: Directions for Research8 cited

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