No open-access location is known for this record yet.
No open-access location is known for this record yet.
Social scientists have begun to recognize that planning for individuals’ heterogeneous needs is essential to successful behavior change efforts. However, there is still limited evidence about exactly where the challenges in scaling interventions arise and how to plan for and address these challenges. One notable pitfall in previous attempts is a one-size-fits-all intervention approach. This approach does not account for context-related and individual-level heterogeneity, and in management settings, fails to centralize the worker in designing behavior change interventions. This session contributes to the critical conversation of leveraging research insights for broad societal impact by assessing challenges and opportunities in scaling behavioral interventions broadly. We contribute a specific focus on heterogeneity based on individuals' motivations to engage in the activity, putting the user – in many cases, the worker – front and center. Challenges to Translating and Scaling Behavioural Interventions Author: Dilip Soman; U. of Toronto, Rotman School of Management Targeting Interventions Based on Baseline Motivation Increases Vaccine Author: Ilana Brody; UCLA Anderson School of Management Author: Hengchen Dai; UCLA Anderson School of Management Author: Silvia Saccardo; Carnegie Mellon U. - Department of Social and Decision Sciences Framing Charitable Giving as a Teachable Moment Can Increase the Generosity of Parents Author: Ashley Whillans; Harvard Business School Author: Christopher Bryan; McCombs School of Business, U. of Texas at Austin Author: Elizabeth Dunn; U. of British Columbia Scaling Behavioral Interventions to Reduce Student Absenteeism: Building “OPOWER For Absenteeism” Author: Todd Rogers; Harvard U. Author: Avi Feller; U. of California, Berkeley
Loading…
Imported from OpenAlex (CC0) — nothing here is generated.