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Mapping Research Trend of Storynomics
4 references·0 citing·18 second hop
Mapping Research Trend of Storynomics (2023)Mapping Research Trend of StorynomicsThe role of plot in brand story construction: A neurophysiological perspective (2021)The role of plot in brand sto…Mapping Research Trends and Visualization of E-learning in Entrepreneurship in the Last Ten Years (2021)Mapping Research Trends and V…Bibliometric Analysis of Trends in Theory-related Policy Publications (2021)Bibliometric Analysis of Tren…Apple’s Tale: The Engagement and Sense-Making of Apple’s Story-Based Advertisements (2020)Apple’s Tale: The Engagement …Encyclopedia of Communication Theory (2009)Qualitative Research: An Introduction to Methods and Designs (2012)Qualitative Text Analysis: A Guide to Methods, Practice & Using Software (2014)Accountingisation and the narrative (re)turn of business model information in corporate reporting (2021)Predicting the Relationships Between Narrative Transportation, Consumer Brand Experience, Love and Loyalty in Video Storytelling Advertising (2021)Storytelling alchemy in marketing: unveiling future research directions with ADO TCM framework (2024)Agendas, alternatives, and public policies (1984)Agendas, Alternatives, and Public Policies (1985)Policy Paradigms, Social Learning, and the State: The Case of Economic Policymaking in Britain (1993)The nexus of public administration, public policy, and nonprofit studies: An empirical mapping of research topics and knowledge integration (2022)Past, present and future of sport policy: a bibliometric analysis of International Journal of Sport Policy and Politics (2010–2022) (2023)The Role of Emotions in Marketing (1999)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Neuroscientific Research Methods and Techniques in Consumer Research (2022)The influence of storytelling on the consumer–brand relationship experience (2022)The Creative Logic of Transmedia Brand Storytelling (2023)Advances in Consumer Research (2025)E-learning in Entrepreneurship Education: A Systematic Literature Review (2020)
this work references cited by second hop

References

  • 2021Bibliometric Analysis of Trends in Theory-related Policy Publications43 cited
  • 2021The role of plot in brand story construction: A neurophysiological perspective14 cited
  • 2020Apple’s Tale: The Engagement and Sense-Making of Apple’s Story-Based Advertisements13 cited
  • 2021Mapping Research Trends and Visualization of E-learning in Entrepreneurship in the Last Ten Years13 cited

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