Cosmetic Products Customisation and Customer Segmentation

Abstract

Every business has a responsibility to understand the needs of the consumer and produce the products accordingly. The upsurge of any sales in a product an depend on a variety of factors. To reach the targeted business goals, every company must contribute to the needs of business. But most importantly, it is required to understand the trends and analytics in the current data. The purpose of business customer segmentation is to briefly understand the progression in the recent interests of the customers. The process helps to understand the depth of what the customer really needs. The aggregation of prospective buyers into groups or segments with common needs actually ensures there is consistent profit annually. The research draws a clear picture on how to ascertain growth and minimise risks of loss in a skin care cosmetics company using the Marketing Segmentation technique.

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