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Cosmetic Products Customisation and Customer Segmentation
2 references·0 citing·9 second hop
Cosmetic Products Customisation and Customer Segmentation (2023)Cosmetic Products Customisation and Custo…The effects of customer equity drivers on loyalty across services industries and firms (2016)The effects of customer equit…Market Segmentation Success (2008)Market Segmentation SuccessConceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Commitment-Trust Theory of Relationship Marketing (1994)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)The impact of corporate social responsibility on customer attitudes and retention—the moderating role of brand success indicators (2017)Customer Equity Drivers, Customer Experience Quality, and Customer Profitability in Banking Services: The Moderating Role of Social Influence (2019)Examining empathy and responsiveness in a high-service context (2019)Exploring Electronic Word-of-Mouth (eWOM) in The Consumer Purchase Decision-Making Process: The Case of Online Holidays – Evidence from United Kingdom (UK) Consumers (2015)Changing Times for Social Marketing Segmentation (2016)Market Segmentation Analysis (2018)
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References

  • 2016The effects of customer equity drivers on loyalty across services industries and firms90 cited
  • 2008Market Segmentation Success34 cited

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