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Advertising for Brands and Society: The Role of Perceived Authenticity in Corporate Transgender Advocacy Advertising Campaigns
16 references·0 citing·52 second hopsampled
Advertising for Brands and Society: The Role of Perceived Authenticity in Corporate Transgender Advocacy Advertising Campaigns (2023)Advertising for Brands and Society: The R…Brands Taking a Stand: Authentic Brand Activism or Woke Washing? (2020)Brands Taking a Stand: Authen…Transgender stigma and health: A critical review of stigma determinants, mechanisms, and interventions (2015)Transgender stigma and health…Brand authenticity: An integrative framework and measurement scale (2014)Brand authenticity: An integr…When consumers doubt, Watch out! The role of CSR skepticism (2013)When consumers doubt, Watch o…Measuring consumer-based brand authenticity (2013)Measuring consumer-based bran…An Integrated Threat Theory of Prejudice (2013)An Integrated Threat Theory o…Heterosexuals’ Attitudes Toward Transgender People: Findings from a National Probability Sample of U.S. Adults (2012)Heterosexuals’ Attitudes Towa…The Quest for Authenticity in Consumption: Consumers’ Purposive Choice of Authentic Cues to Shape Experienced Outcomes (2009)The Quest for Authenticity in…Crafting Brand Authenticity: The Case of Luxury Wines* (2005)Crafting Brand Authenticity: …Consumer Perceptions of Iconicity and Indexicality and Their Influence on Assessments of Authentic Market Offerings (2004)Consumer Perceptions of Iconi…The Effect of Brand Attitude and Brand Image on Brand Equity (2001)The Effect of Brand Attitude …Corporate Social Responsibility: A Theory of the Firm Perspective (2001)Corporate Social Responsibili…Development of a Scale to Measure Consumer Skepticism Toward Advertising (1998)Development of a Scale to Mea…Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Effects of Price, Brand, and …Heterosexuals' attitudes toward lesbians and gay men: Correlates and gender differences (1988)Heterosexuals' attitudes towa…Authenticity and commoditization in tourism (1988)Authenticity and commoditizat…The Social Construction of Reality (1967)The Invention of Tradition (1986)Tourism motivation and expectation formation (1997)Progress and prospects for event tourism research (2015)Exploring Consumer Behavior in Virtual Reality Tourism Using an Extended Stimulus-Organism-Response Model (2018)Social Construction of Reality (2020)Sexual Behavior in the Human Male (1948)A new scale of social desirability independent of psychopathology. 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The Effect of Stated Company Intent on Consumer Skepticism (2003)Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content (2013)The Presentation of Self in Everyday Life. 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References

  • 2001Corporate Social Responsibility: A Theory of the Firm Perspective7,563 cited
  • 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations5,848 cited
  • 1988Authenticity and commoditization in tourism2,725 cited
  • 2015Transgender stigma and health: A critical review of stigma determinants, mechanisms, and interventions1,678 cited
  • 1988Heterosexuals' attitudes toward lesbians and gay men: Correlates and gender differences1,274 cited
  • 2004Consumer Perceptions of Iconicity and Indexicality and Their Influence on Assessments of Authentic Market Offerings1,204 cited
  • 2014Brand authenticity: An integrative framework and measurement scale1,081 cited
  • 1998Development of a Scale to Measure Consumer Skepticism Toward Advertising1,033 cited
  • 2009The Quest for Authenticity in Consumption: Consumers’ Purposive Choice of Authentic Cues to Shape Experienced Outcomes1,002 cited
  • 2013When consumers doubt, Watch out! The role of CSR skepticism896 cited
  • 2005Crafting Brand Authenticity: The Case of Luxury Wines*876 cited
  • 2013An Integrated Threat Theory of Prejudice869 cited
  • 2013Measuring consumer-based brand authenticity780 cited
  • 2020Brands Taking a Stand: Authentic Brand Activism or Woke Washing?771 cited

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2001
The Effect of Brand Attitude and Brand Image on Brand Equity
667 cited
  • 2012Heterosexuals’ Attitudes Toward Transgender People: Findings from a National Probability Sample of U.S. Adults604 cited
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