SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Strategic incentives for comparative advertising investments in non-zero-sum competition and economic consequences
16 references·0 citing·51 second hop
Strategic incentives for comparative advertising investments in non-zero-sum competition and economic consequences (2023)Strategic incentives for comparative adve…Industrial Organization: A Strategic Approach (2025)Industrial Organization: A St…Demand forecast sharing for a dominant retailer with supplier encroachment and quality decisions (2021)Demand forecast sharing for a…Quality investment, and the contract manufacturer’s encroachment (2019)Quality investment, and the c…Manufacturer encroachment with advertising (2018)Manufacturer encroachment wit…Advertising in Asymmetric Competing Supply Chains (2013)Advertising in Asymmetric Com…Vertical cooperative advertising and pricing decisions in a manufacturer–retailer supply chain: A game-theoretic approach (2012)Vertical cooperative advertis…Information Provision in a Vertically Differentiated Competitive Marketplace (2009)Information Provision in a Ve…A Theory of Combative Advertising (2008)A Theory of Combative Adverti…Competitive Reactions to Advertising and Promotion Attacks (2005)Competitive Reactions to Adve…Valenced Comparisons (2004)Valenced ComparisonsCoordination of cooperative advertising in a two-level supply chain when manufacturer offers discount (2004)Coordination of cooperative a…Co-op advertising models in manufacturer–retailer supply chains: A game theory approach (2001)Co-op advertising models in m…Comparative versus Noncomparative Advertising: A Meta-Analysis (1997)Comparative versus Noncompara…Market Share and Distribution: A Generalization, a Speculation, and Some Implications (1995)Market Share and Distribution…Competitive advantage, creating and sustaining superior performance (1985)Competitive advantage, creati…Price and Quantity Competition in a Differentiated Duopoly (1984)Price and Quantity Competitio…The Nature of the Firm (1937)The Problem of Social Cost (1960)Theory of the firm: Managerial behavior, agency costs and ownership structure (1976)Does the Governed Corporation Perform Better? Governance Structures and Corporate Performance in Germany (2000)The cartel of good intentions: The problem of bureaucracy in foreign aid (2002)Chapter 28 The Economic Analysis of Advertising (2007)Price Competition in a Channel Structure with a Common Retailer (1991)Channel Conflict and Coordination in the E‐Commerce Age (2004)Optimal Advertising Budget Allocation in Luxury Fashion Markets with Social Influences: A Mean‐Variance Analysis (2018)Technology improvement strategy for green products under competition: The role of government subsidy (2020)The impacts of market size and data-driven marketing on the sales mode selection in an Internet platform based supply chain (2020)A Two-Dimensional Concept of Brand Loyalty (1976)Brand Choice Inertia as One Aspect of the Notion of Brand Loyalty (1979)Excess Behavioral Loyalty for High-Share Brands: Deviations from the Dirichlet Model for Repeat Purchasing (1993)Building models for marketing decisions: (2000)First mover advantage through franchising (2002)The Impact of Brand Delisting on Store Switching and Brand Switching Intentions (2008)The Bargaining Problem (1950)Decisions with Multiple Objectives: Preferences and Value Tradeoffs. (1994)DEA models for two‐stage processes: Game approach and efficiency decomposition (2008)Measuring performance of two-stage network structures by DEA: A review and future perspective (2009)Supply chain coordination through cooperative advertising with reference price effect (2012)Theory of games and economic behavior (2019)Equilibrium points in n -person games (1950)Duopoly information equilibrium: Cournot and bertrand (1984)Markets with Consumer Switching Costs (1987)Supply Function Equilibria in Oligopoly under Uncertainty (1989)A Quantity Discount Pricing Model to Increase Vendor Profits (1984)The Theory of Power and Conflict in Channels of Distribution (1984)The power of trust in manufacturer-retailer relationships (1996)A game theory approach in seller–buyer supply chain (2008)Joint advertising, pricing and collection decisions in a closed-loop supply chain (2015)Contracting emission reduction for supply chains considering market low-carbon preference (2016)Power, Equity and Commitment in Exchange Networks (1978)Reputation and imperfect information (1982)Generalized impulse response analysis in linear multivariate models (1998)Marketing renaissance: How research in emerging markets advances marketing science and practice (2006)Quantifying the Long-Term Impact of Negative Word of Mouth on Cash Flows and Stock Prices (2008)From Generic to Branded: A Model of Spillover in Paid Search Advertising (2011)Relaxing Price Competition Through Product Differentiation (1982)Stability in Competition (1990)Using Online Conversations to Study Word-of-Mouth Communication (2004)Pricing, Frills, and Customer Ratings (2010)Know Yourself and Know Your Enemy: An Analysis of Firm Recommendations and Consumer Reviews in a Competitive Environment1 (2014)Carbon emissions in a dual channel closed loop supply chain: the impact of consumer free riding behavior (2016)Cooperative advertising in a distribution channel with fairness concerns (2012)Vertical Cooperative Advertising and Pricing Decisions in a Manufacturer-Retailer Supply Chain: A Game-Theoretic Approach (2014)Joint optimization for coordinated configuration of product families and supply chains by a leader-follower Stackelberg game (2015)Exploring internal stickiness: Impediments to the transfer of best practice within the firm (1996)Value creation in E‐business (2001)Authentic leadership development: Getting to the root of positive forms of leadership (2005)
this work references cited by second hop

References

  • 1985Competitive advantage, creating and sustaining superior performance10,284 cited
  • 1984Price and Quantity Competition in a Differentiated Duopoly2,938 cited
  • 2025Industrial Organization: A Strategic Approach541 cited
  • 2001Co-op advertising models in manufacturer–retailer supply chains: A game theory approach334 cited
  • 2005Competitive Reactions to Advertising and Promotion Attacks270 cited
  • 2004Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount261 cited
  • 2013Advertising in Asymmetric Competing Supply Chains207 cited
  • 2009Information Provision in a Vertically Differentiated Competitive Marketplace166 cited
  • 2012Vertical cooperative advertising and pricing decisions in a manufacturer–retailer supply chain: A game-theoretic approach164 cited
  • 1995Market Share and Distribution: A Generalization, a Speculation, and Some Implications157 cited
  • 1997Comparative versus Noncomparative Advertising: A Meta-Analysis146 cited
  • 2018Manufacturer encroachment with advertising137 cited
  • 2008A Theory of Combative Advertising114 cited
  • 2019Quality investment, and the contract manufacturer’s encroachment112 cited
  • 2004Valenced Comparisons

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

100 cited
  • 2021Demand forecast sharing for a dominant retailer with supplier encroachment and quality decisions86 cited
  • Cited by

    No citing works inside the corpus for this window.