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Subduing effects of personal norms on materialism fostering green purchase behavior: Modified norm activation model perspective

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310 cited

2016I do it, but don't tell anyone! Personal values, personal and social norms: Can social media play a role in changing pro-environmental behaviours?183 cited

2012The “green” side of materialism in emerging BRIC and developed markets: The moderating role of global cultural identity167 cited

2021Green information quality and green brand evaluation: the moderating effects of eco-label credibility and consumer knowledge166 cited

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