AI and the Future of Ethical Fashion Marketing: A Comprehensive Analysis of Sustainable Methods and Consumer Engagement

Bharati Rathore

27 citations0/0 files storedEduzone International peer reviewed/refereed academic multidisciplinary journal

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Cultural and Historical Studies Digital Marketing and Social Media Environmental Sustainability in Business

Abstract

In a world where fast fashion no longer satiates the evolving consumer conscience, emerging sustainable and ethical practices redefine the future of fashion itself. This paper elucidates the transformative power of artificial intelligence (AI) and its odyssey in reshaping ethical fashion marketing by weaving sustainability and consumer engagement into its fabric. Delving into the crux of this redefinition are the online-offline phantasmagoria called marketing channels, where AI weaves a tapestry of impact, elevating brand awareness, devotion, and trust. Immersed in AI-driven marketing methodologies, the analysis unravels innovations and developments that tie the knots of sustainability; optimized supply chains, mindful material procurement, and the celebration of second-hand clothing, recycling, and upcycling.

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References

2015The second machine age: work, progress, and prosperity in a time of brilliant technologies 2015Green Innovation and Performance: The View of Organizational Capability and Social Reciprocity 2012Against the Green: A Multi-method Examination of the Barriers to Green Consumption 1994Business Ethics : Ethical Decision Making and Cases 2014Sustainable fashion and textiles: design journeys 2006Ethical fashion: myth or future trend?2014Sustainable product-service systems for clothing: exploring consumer perceptions of consumption alternatives in Finland 2006Fast fashioning the supply chain: shaping the research agenda

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2024Artificial Intelligence in Digital Marketing Within the Framework of Sustainable Management 2017Virtual Consumerism: An Exploration of E-Commerce in the Metaverse 2017Beyond Trends: Shaping the Future of Fashion Marketing with AI, Sustainability and Machine Learning 2019From Trendy to Green: Exploring AI's Role in Sustainable Fashion Marketing 2018Allure of Style: The Impact of Contemporary Fashion Marketing on Consumer Behaviour

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