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Digital Transformation 4.0: Integration of Artificial Intelligence & Metaverse in Marketing

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References

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1991Predicting User Intentions: Comparing the Technology Acceptance Model with the Theory of Planned Behavior4,215 cited
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2009Applying Theory Of Perceived Risk And Technology Acceptance Model In The Online Shopping Channel189 cited
2016Consumer adoption of smart in-store technology: assessing the predictive value of attitude versus beliefs in the technology acceptance model175 cited
2011Innovation and imitation effects in Metaverse service adoption147 cited
20103D CAD systems for the clothing industry93 cited
2021‘Just hit a button!’ – fashion 4.0 designers as cyborgs, experimenting and designing with generative algorithms67 cited
2010Meta-art: art of the 3-D user-created virtual worlds34 cited

Cited by

2023Tech-Business Analytics in Secondary Industry Sector57 cited
2023Collaborative Driving Mode of Sustainable Marketing and Supply Chain Management Supported by Metaverse Technology50 cited
2024Emociones políticas y narrativas prototípicas: TikTok en las campañas políticas, estudio de caso24 cited
2024Digital Maturity Assessment Model (DMAM): assimilation of Design Science Research (DSR) and Capability Maturity Model Integration (CMMI)

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14 cited

2024Tailoring the Future—The Ascendancy of Artificial Intelligence in the Fashion Industry11 cited

2025The Impact of Digital Transformation on International Trade0 cited