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Exploring the Impact of Digital Transformation on Marketing Management Strategies
16 references·1 citing·39 second hop
Exploring the Impact of Digital Transformation on Marketing Management Strategies (2019)Exploring the Impact of Digital Transform…Tackling the digitalization challenge: how to benefit from digitalization in practice (2022)Tackling the digitalization c…Reflections on societal and business model transformation arising from digitization and big data analytics: A research agenda (2015)Reflections on societal and b…Leading digital: turning technology into business transformation (2015)Leading digital: turning tech…How Smart, Connected Products Are Transforming Competition (2015)How Smart, Connected Products…Digital Transformation Strategies (2015)Digital Transformation Strate…Digital Business Strategy: Toward a Next Generation of Insights (2013)Digital Business Strategy: To…Consumer Power: Evolution in the Digital Age (2013)Consumer Power: Evolution in …Digital transformation: opportunities to create new business models (2012)Digital transformation: oppor…Social media? Get serious! Understanding the functional building blocks of social media (2011)Social media? Get serious! Un…Business Models, Business Strategy and Innovation (2009)Business Models, Business Str…Information Rules: A Strategic Guide to the Network Economy (2000)Information Rules: A Strategi…Information Rules: A Strategic Guide to the Network Economy (1999)Information Rules: A Strategi…Exploiting the virtual value chain (1999)Exploiting the virtual value …Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Const…Innovation and Entrepreneurship: Practice and Principles (1986)Innovation and Entrepreneursh…Options for Formulating a Digital Transformation StrategyOptions for Formulating a Dig…Digital transformation of family-owned small businesses: a nexus of internet entrepreneurial self-efficacy, artificial intelligence usage and strategic agility (2024)Digital transformation of fam…The Strength of Weak Ties (1973)The Search-Transfer Problem: The Role of Weak Ties in Sharing Knowledge across Organization Subunits (1999)Users of the world, unite! The challenges and opportunities of Social Media (2009)Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy (2012)Social Media in Tourism and Hospitality: A Literature Review (2013)Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)Strategic alignment: Leveraging information technology for transforming organizations (1993)Strategic alignment: Leveraging information technology for transforming organizations (1999)Building dynamic capabilities for digital transformation: An ongoing process of strategic renewal (2018)Digital transformation: A multidisciplinary reflection and research agenda (2019)Understanding digital transformation: A review and a research agenda (2019)The Problem of Social Cost (1960)Dynamic capabilities and strategic management (1997)Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance (2007)The Business Model: Recent Developments and Future Research (2011)A literature and practice review to develop sustainable business model archetypes (2013)Product design and business model strategies for a circular economy (2016)A resource‐based view of the firm (1984)Firm resources and sustained competitive advantage (2004)Digital Innovation Management: Reinventing Innovation Management Research in a Digital World (2017)The General Theory of Employment, Interest and Money. (1936)The Nature of the Firm (1937)Capitalism, Socialism and Democracy (1997)Algorithms at Work: The New Contested Terrain of Control (2019)Human Trust in Artificial Intelligence: Review of Empirical Research (2020)Research in Organizational Behavior (1984)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)The Effect of a Market Orientation on Business Profitability (1990)Market Orientation: Antecedents and Consequences (1993)The Capabilities of Market-Driven Organizations (1994)The Discovery of Grounded Theory (2017)A theory of entrepreneurial opportunity identification and development (2002)How Ideas Spread: Whose Norms Matter? Norm Localization and Institutional Change in Asian Regionalism (2004)A Paradigm of Entrepreneurship: Entrepreneurial Management* (2007)Value creation in E‐business (2001)From Strategy to Business Models and onto Tactics (2010)Servitization and Industry 4.0 convergence in the digital transformation of product firms: A business model innovation perspective (2019)A Knowledge Accessing Theory of Strategic Alliances (2003)The Knowledge Economy (2004)
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References

  • 2009Business Models, Business Strategy and Innovation8,325 cited
  • 2011Social media? Get serious! Understanding the functional building blocks of social media4,968 cited
  • 2000Information Rules: A Strategic Guide to the Network Economy4,394 cited
  • 2013Digital Business Strategy: Toward a Next Generation of Insights4,375 cited
  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications4,123 cited
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  • 1999Information Rules: A Strategic Guide to the Network Economy2,560 cited
  • 1986Innovation and Entrepreneurship: Practice and Principles1,633 cited
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  • 2022Tackling the digitalization challenge: how to benefit from digitalization in practice1,075 cited
  • 1999Exploiting the virtual value chain1,059 cited
  • n.d.Options for Formulating a Digital Transformation Strategy988 cited
  • 2015Leading digital: turning technology into business transformation

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930 cited
  • 2013Consumer Power: Evolution in the Digital Age652 cited
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    • 2024Digital transformation of family-owned small businesses: a nexus of internet entrepreneurial self-efficacy, artificial intelligence usage and strategic agility42 cited