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The Fashion Paradox: Deciphering the Relationship between Consumer Behaviour and Evolving Marketing Trends
16 references·0 citing·35 second hop
The Fashion Paradox: Deciphering the Relationship between Consumer Behaviour and Evolving Marketing Trends (2018)The Fashion Paradox: Deciphering the Rela…The theory of the leisure class: an economic study of institutions (2019)The theory of the leisure cla…Consumer Behavior, Buying, Having, and Being (2015)Consumer Behavior, Buying, Ha…Sustainable fashion and textiles: design journeys (2014)Sustainable fashion and texti…M(Art)Worlds: Consumer Perceptions of How Luxury Brand Stores Become Art Institutions (2014)M(Art)Worlds: Consumer Percep…The theory of the leisure class; an economic study of institutions (2011)The theory of the leisure cla…Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand (2011)Do social media marketing act…Research Methods for Sports Studies (2010)Research Methods for Sports S…Fast fashion: response to changes in the fashion industry (2010)Fast fashion: response to cha…The Social Media Marketing Book (2009)The Social Media Marketing Bo…Luxury fashion branding: trends, tactics, techniques (2008)Luxury fashion branding: tren…Deluxe: How Luxury Lost Its Luster (2007)Deluxe: How Luxury Lost Its L…Fashion victim: the impact of fair trade concerns on clothing choice (2006)Fashion victim: the impact of…The Fashioned Body: Fashion, Dress and Modern Social Theory (2000)The Fashioned Body: Fashion, …Marketing: An introduction (1992)Marketing: An introductionWho is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Who is the Celebrity Endorser…Analyzing Fashion Life Cycles: Principles and Perspectives (1981)Analyzing Fashion Life Cycles…The Structure of Scientific Revolutions (1963)Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods (1986)Possessions and the Extended Self (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Dimensions of Brand Personality (1997)Dimensions of Brand Personality (1997)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Managing Brand Equity (1991)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)Social media in marketing: A review and analysis of the existing literature (2017)Authenticity under threat: When social media influencers need to go beyond self-presentation (2018)“Josh Wears Pink Cleats”: Inclusive Masculinity on the Soccer Field (2011)The Impact of Whatsapp Messenger Usage on Students Performance in Tertiary Institutions in Ghana (2014)Exploring how social media platforms influence fashion consumer decisions in the UK retail sector (2018)Economic Growth, Population Theory, and Physiology: The Bearing of Long-Term Processes on the Making of Economic Policy (1994)The Categorical Imperative: Securities Analysts and the Illegitimacy Discount (1999)A Literature Review of Empirical Studies of Philanthropy (2010)Narrative and Persuasion in Fashion Advertising (2010)The Megaphone Effect: Taste and Audience in Fashion Blogging (2012)Routledge International Handbook of the Sociology of Art and Culture (2015)Slow Fashion: An Invitation for Systems Change (2010)Emerging design strategies in sustainable production and consumption of textiles and clothing (2011)The values and motivations behind sustainable fashion consumption (2015)The Impact of Social Media Marketing on Brand Loyalty (2012)Tourist information search and destination choice in a digital age (2012)Trust and Involvement in Tourism Social Media and Web-Based Travel Information Sources (2013)Slow fashion movement: Understanding consumer perceptions—An exploratory study (2013)Sustainable supply chain management in the fast fashion industry: An analysis of corporate reports (2014)Trends in the Fashion Industry. The Perception of Sustainability and Circular Economy: A Gender/Generation Quantitative Approach (2020)A decade of corporate women: some progress in the boardroom,none in the executive suite (1999)Using a revised importance–performance analysis approach: The case of Taiwanese hot springs tourism (2006)Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance (2018)Middle‐Status Conformity: Theoretical Restatement and Empirical Demonstration in Two Markets (2001)Fighting Poverty in the US and Europe (2004)
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References

  • 1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process3,192 cited
  • 2011Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand2,454 cited
  • 2019The theory of the leisure class: an economic study of institutions2,331 cited
  • 2011The theory of the leisure class; an economic study of institutions2,259 cited
  • 2000The Fashioned Body: Fashion, Dress and Modern Social Theory874 cited
  • 2014Sustainable fashion and textiles: design journeys773 cited
  • 2010Fast fashion: response to changes in the fashion industry646 cited
  • 1992Marketing: An introduction615 cited
  • 2009The Social Media Marketing Book557 cited
  • 2010Research Methods for Sports Studies493 cited
  • 2015Consumer Behavior, Buying, Having, and Being418 cited
  • 2008Luxury fashion branding: trends, tactics, techniques243 cited
  • 2007Deluxe: How Luxury Lost Its Luster233 cited
  • 2006Fashion victim: the impact of fair trade concerns on clothing choice223 cited
  • 1981Analyzing Fashion Life Cycles: Principles and Perspectives220 cited
  • 2014

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M(Art)Worlds: Consumer Perceptions of How Luxury Brand Stores Become Art Institutions
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