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Luxury fashion branding: trends, tactics, techniques

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Fashion and Cultural Textiles

Abstract

Introduction A Question of Luxury What is in a Name? The History of Luxury Fashion Branding The Luxury Fashion Consumer Luxury Retail Design & Atmosphere The Art of Building and Managing a Luxury Brand Digital Luxury Le New Luxe Customise Me! The Luxury Fashion Business Model Case Illustrations

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2016Toward a general theory of luxury: Advancing from workbench definitions and theoretical transformations 2017How consumers' need for uniqueness, self-monitoring, and social identity affect their choices when luxury brands visually shout versus whisper 2013Corporate branding, emotional attachment and brand loyalty: the case of luxury fashion branding 2017Understanding the effect of personal and social value on attitude and usage behavior of luxury cosmetic brands 2014Validation of a Fashion Brand Image Scale Capturing Cognitive, Sensory, and Affective Associations: Testing Its Role in an Extended Brand Equity Model 2019Luxury brand experiences and relationship quality for Millennials: The role of self-expansion 2020Enhancing brand coolness through perceived luxury values: Insight from luxury fashion brands 2015Luxury branding: the industry, trends, and future conceptualisations

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