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Cited by

• 2016Toward a general theory of luxury: Advancing from workbench definitions and theoretical transformations244 cited
• 2017How consumers' need for uniqueness, self-monitoring, and social identity affect their choices when luxury brands visually shout versus whisper207 cited
• 2013Corporate branding, emotional attachment and brand loyalty: the case of luxury fashion branding164 cited
• 2017Understanding the effect of personal and social value on attitude and usage behavior of luxury cosmetic brands155 cited
• 2014Validation of a Fashion Brand Image Scale Capturing Cognitive, Sensory, and Affective Associations: Testing Its Role in an Extended Brand Equity Model152 cited
• 2019Luxury brand experiences and relationship quality for Millennials: The role of self-expansion151 cited
• 2020Enhancing brand coolness through perceived luxury values: Insight from luxury fashion brands145 cited
• 2015Luxury branding: the industry, trends, and future conceptualisations112 cited
• 2014When luxury advertising adds the identitary values of luxury: A semiotic analysis112 cited
• 2012Why the devil wears Prada: Consumers’ purchase motives for luxuries93 cited
• 2016Effective Luxury-Brand Advertising: The ES–IF Matching (Entity–Symbolic Versus Incremental–Functional) Model79 cited
• 2024Virtual luxury in the metaverse: NFT-enabled value recreation in luxury brands74 cited