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Why the devil wears Prada: Consumers’ purchase motives for luxuries · Study

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ArticleWhy the devil wears Prada: Consumers’ purchase motives for luxuries

Liselot Hudders2012

Article2012

Why the devil wears Prada: Consumers’ purchase motives for luxuries

Liselot Hudders

93 citations·0/0 files stored·Journal of Brand Management

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Consumer Behavior in Brand Consumption and Identification Consumer Retail Behavior Studies Consumer Perception and Purchasing Behavior

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References

2025Advances in Consumer Research 1988Possessions and the Extended Self 2009The Theory of the Leisure Class 1991The Social Self: On Being the Same and Different at the Same Time 1992A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation 1950Bandwagon, Snob, and Veblen Effects in the Theory of Consumers' Demand 2003Hedonic shopping motivations 2000Consumer Choice between Hedonic and Utilitarian Goods

Cited by

2014The Rival Wears Prada: Luxury Consumption as a Female Competition Strategy 2018What do Chinese consumers want? A value framework for luxury hotels in China 2017The impact of the motivation for status on consumers’ perceptions of retailer sustainability: the moderating impact of collectivism and materialism 2019The picture of luxury: A comprehensive examination of college student consumers' relationship with luxury brands 2019Conceptualising luxury brand attachment: scale development and validation

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Year2012

Typearticle

Published2012-03-02

VenueJournal of Brand Management

ISSN-L1350-231X

Languageen

Citations93

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1057/bm.2012.9

openalex_workW2005707429

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2023

“I like to buy pre-owned luxury fashion products”: Understanding online second-hand luxury fashion shopping motivations and perceived value of young adult consumers

2022Luxury not for the masses: Measuring inconspicuous luxury motivations

2021The effect of power distance beliefs on the inconspicuous versus conspicuous consumption of luxury accessories in China and the USA