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Customer acceptability towards AI-enabled digital banking: a PLS-SEM approach · Study

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ArticleCustomer acceptability towards AI-enabled digital banking: a PLS-SEM approach

Swaraj S Bharti2023

Article2023

Customer acceptability towards AI-enabled digital banking: a PLS-SEM approach

Swaraj S Bharti · Kanika Prasad · Shwati Sudha · Vineeta Kumari

26 citations·0/0 files stored·Journal of Financial Services Marketing

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Technology Adoption and User Behaviour Customer Service Quality and Loyalty AI in Service Interactions

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 2018When to use and how to report the results of PLS-SEM 2019Artificial Intelligence in FinTech: understanding robo-advisors adoption among customers 2021Intention to use analytical artificial intelligence (AI) in services – the effect of technology readiness and awareness 2020What drives FinTech adoption? A multi-method evaluation using an adapted technology acceptance model 2020Shopping intention at AI-powered automated retail stores (AIPARS)2020Fintech: what’s old, what’s new?

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2025Stimulus-organism-response framework of decision-makers intention to adopt generative AI to replace entry-level jobs: The moderating impact of personality traits 2025An empirical examination of the adoption of artificial intelligence in banking services: the case of Mongolia

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Details

Year2023

Typearticle

Published2023-08-16

VenueJournal of Financial Services Marketing

ISSN-L1363-0539

Languageen

Citations26

Files0 public / 0

ShelfTechnology Adoption and User Behaviour

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doi10.1057/s41264-023-00241-9

openalex_workW4385874414

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