How Does Corporate Green Innovation Strategy Translate into Green Innovation Performance Based on Chain Mediation?

Abstract

Innovation is the engine of economic growth, and green innovation can make this growth sustainable. In the context of tightening resource and environmental constraints and the strategic process of innovation-driven growth, green innovation strategy has become the core element and effective driving force for manufacturing enterprises to achieve green transformation and gain sustainable competitive advantage. Firstly, this paper constructs a research framework of “corporate green innovation strategy (CGIS)—green organization identity (GOI)—employees’ green innovation behavior (EGIB)—corporate green innovation performance (CGIP)” based on the natural resource-based view. Second, this paper investigates the impact of CGIS on EGIB and the chain mediating role of GOI and EGIB in this process. The study shows that GIS has a significant positive impact on CGIP. GOI mediates between CGIS and CGIP. EGIB mediates between CGIS and CGIP. GOI and EGIB have a chain mediating role between CGIS and CGIP. This paper analyzes the process mechanism of CGIS on CGIP and provides an intentional reference for manufacturing companies to implement green innovation strategy and improve green innovation performance.

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