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Retaining county program professionals in their positions continues to challenge Cooperative Extension systems. Turnover among program professionals results in unmet citizen needs, disrupted educational programs, low morale among remaining Extension professionals, and wasted financial and material resources. Using a qualitative methodology and content analysis, the authors developed the R.E.T.A.I.N.S. conceptual model for retaining county Extension program professionals, and suggest practical implications of the model: Recruit authentically; Expand on new employees' experiences and abilities; Train, train, train; Advocate for both the employee and the position; Inspire, invest in, and empower employees; Nurture connectivity among employees; and Show appreciation through effective recognition.
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