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Analisis Celebrity Endorsment terhadap Keputusan Pembelian Pelanggan Online Shop Shopee dengan Minat Beli sebagai Variabel Intervening
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Analisis Celebrity Endorsment terhadap Keputusan Pembelian Pelanggan Online Shop Shopee dengan Minat Beli sebagai Variabel Intervening (2023)Analisis Celebrity Endorsment terhadap Ke…Pengaruh Celebrity Endorser dan Content Marketing terhadap Purchase Intention Fashion Muslim (2022)Pengaruh Celebrity Endorser d…LITERATURE REVIEW KEPUTUSAN PEMBELIAN DAN MINAT BELI KONSUMEN PADA SMARTPHONE: HARGA DAN PROMOSI (2022)LITERATURE REVIEW KEPUTUSAN P…Analisis Pengaruh Celebrity Endorser, Brand Image, Kualitas Produk Terhadap Keputusan Pembelian Produk Kosmetik Ms Glow Melalui Word Of Mouth Sebagai Variabel Mediasi (2022)Analisis Pengaruh Celebrity E…The Influence of Celebrity Endorsement on Young Vietnamese Consumers' Purchasing Intention (2021)The Influence of Celebrity En…PENGARUH CELEBRITY ENDORSER TERHADAP MINAT BELI DENGAN ELECTRONIC WORD OF MOUTH SEBAGAI VARIABEL INTERVENING PADA PRODUK SKINCARE EMINA (2021)PENGARUH CELEBRITY ENDORSER T…Pengaruh Brand Trust dan Celebrity Endorse terhadap Keputusan Pembelian Konsumen (2021)Pengaruh Brand Trust dan Cele…PENGARUH CELEBRITY ENDORSEMENT DAN CITRA MEREK TERHADAP MINAT BELI PRODUK KECANTIKAN WARDAH PADA MAHASISWI HPMM CABANG MAIWA DI MAKASSAR (2020)PENGARUH CELEBRITY ENDORSEMEN…Hubungan Minat Beli Dengan Keputusan Pembelian Pada Konsumen (2020)Hubungan Minat Beli Dengan Ke…The effectiveness of celebrity endorsement in aspiring new celebrities (2018)The effectiveness of celebrit…Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users (2016)Exploring the credibility of …Celebrity endorsement: How celebrity–brand–user personality congruence affects brand attitude and purchase intention (2014)Celebrity endorsement: How ce…Celebrities in Advertising: Looking for Congruence or Likability? (2012)Celebrities in Advertising: L…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Principles and Practice of Structural Equation Modeling (1998)The effectiveness of celebrity endorsements: a meta-analysis (2016)The Impact of Social Media Influencers on Purchase Intention and the Mediation Effect of Customer Attitude (2017)More than meets the eye: The functional components underlying influencer marketing (2020)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Influencers on Instagram: Antecedents and consequences of opinion leadership (2018)Authentically Fake? How Consumers Respond to the Influence of Virtual Influencers (2022)Advances in Consumer Research (2025)Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (1994)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Research Design: Qualitative, Quantitative, and Mixed Method Approaches (2016)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit (2019)Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions (2019)Dimensions of Consumer Expertise (1987)Dimensions of Brand Personality (1997)Dimensions of Brand Personality (1997)Perceived risk as a moderator in the relationship between perception of celebrity endorsement and buying behavior: evidence from rural consumers of India (2020)The role of human brands in consumer attitude formation: Anthropomorphized messages and brand authenticity (2021)CELEBRITY ENDORSERS VS EXPERT ENDORSERS: WHO CAN AFFECT CONSUMER PURCHASE INTENTION FOR HALAL FASHION PRODUCT? (2022)Perilaku Konsumen: Implikasi pada Strategi Pemasaran (2008)Manajemen pemasaran : analisis perilaku konsumen (2016)Pengaruh Fitur Shopee Paylater terhadap Perilaku Konsumtif Mahasiswa Universitas Mataram (2022)PERAN GREEN MARKETING, GREEN BRAND IMAGE TERHADAP PURCHASE INTENTION DENGAN GREEN TRUST SEBAGAI VARIABEL INTERVENING (2022)FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN (2023)Manajemen Pemasaran Modern (2024)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Pengaruh Celebrity Endorser, Brand Image, Brand Trust terhadap Keputusan Pembelian Clear Shampoo di Kota Denpasar (2015)MANAJEMEN PEMASARAN JILID I (2010)PENGARUH BRAND AWARENESS, BRAND IMAGE, DAN MEDIA COMMUNICATION TERHADAP KEPUTUSAN PEMBELIAN (2012)PENGARUH CELEBRITY ENDORSER DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MELALUI CITRA MEREK PADA KOSMETIK WARDAH DI KOTA SEMARANG (2015)PENGARUH BRAND IMAGE DAN BRAND AMBASSADOR TERHADAP KEPUTUSAN PEMBELIAN MELALUI KEPERCAYAAN KONSUMEN PADA PRODUK SCARLETT (2022)Pengaruh Identitas Merek, Harga, Dan Word Of Mouth Terhadap Keputusan Pembelian Produk (2023)Prinsip Prinsip Pemasaran (2015)Pengaruh Kualitas Produk, Minat Beli dan Perilaku Konsumen Terhadap Keputusan Pembelian di Minimarket Victoria Tiban (2023)Prinsip-Prinsip Pemasaran (2023)Pengaruh Kualitas Produk dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Studi Pada E-Commerce Lazada di Kota Bandung (2024)Pengaruh Brand Ambasador dan Citra Merk terhadap Minat Beli Barenbliss (Studi pada Komunitas X Oh My Beauty Bank) (2025)Pengaruh Electronic Word Of Mouth (E-Wom) Dan Celebrity Endorsement Terhadap Minat Beli Konsumen (2021)Neuropsychological responses of consumers to promotion strategies and the decision to buy sports products (2021)Fitness Trainers’ Physical Attractiveness and Gym Goers’ Exercise Intention (2022)The Effects of Luxury Brand Influencer Characteristics on Self-Brand Connection: Focused on Consumer Perception (2023)
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References

  • 2016Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users2,079 cited
  • 2012Celebrities in Advertising: Looking for Congruence or Likability?390 cited
  • 2014Celebrity endorsement: How celebrity–brand–user personality congruence affects brand attitude and purchase intention346 cited
  • 2020Hubungan Minat Beli Dengan Keputusan Pembelian Pada Konsumen107 cited
  • 2022LITERATURE REVIEW KEPUTUSAN PEMBELIAN DAN MINAT BELI KONSUMEN PADA SMARTPHONE: HARGA DAN PROMOSI53 cited
  • 2018The effectiveness of celebrity endorsement in aspiring new celebrities36 cited
  • 2021The Influence of Celebrity Endorsement on Young Vietnamese Consumers' Purchasing Intention31 cited
  • 2020PENGARUH CELEBRITY ENDORSEMENT DAN CITRA MEREK TERHADAP MINAT BELI PRODUK KECANTIKAN WARDAH PADA MAHASISWI HPMM CABANG MAIWA DI MAKASSAR21 cited
  • 2022Analisis Pengaruh Celebrity Endorser, Brand Image, Kualitas Produk Terhadap Keputusan Pembelian Produk Kosmetik Ms Glow Melalui Word Of Mouth Sebagai Variabel Mediasi12 cited
  • 2021Pengaruh Brand Trust dan Celebrity Endorse terhadap Keputusan Pembelian Konsumen11 cited
  • 2021PENGARUH CELEBRITY ENDORSER TERHADAP MINAT BELI DENGAN ELECTRONIC WORD OF MOUTH SEBAGAI VARIABEL INTERVENING PADA PRODUK SKINCARE EMINA6 cited
  • 2022Pengaruh Celebrity Endorser dan Content Marketing terhadap Purchase Intention Fashion Muslim6 cited

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