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Impossible is nothing even in times of COVID-19. Effective strategy lessons from the Real Madrid F.C
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Impossible is nothing even in times of COVID-19. 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References

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  • 2009Off-Field Behavior of Athletes and Team Identification: Using Social Identity Theory and Balance Theory to Explain Fan Reactions201 cited
  • 2018Branding in pictures: using Instagram as a brand management tool in professional team sport organisations

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192 cited
  • 2020Coronavirus disease (COVID-19) and sport entrepreneurship182 cited
  • 2012Attracting Facebook ‘Fans’: The Importance of Authenticity and Engagement as a Social Networking Strategy for Professional Sport Teams182 cited
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