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Promotional Strategy and Organizational Performance: Source from Systematic Review Literature
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Promotional Strategy and Organizational Performance: Source from Systematic Review Literature (2023)Promotional Strategy and Organizational P…IMPACT OF PERSONAL SELLING AND SALES PROMOTION STRATEGY ON MARKET PERFORMANCE OF SELECTED MANUFACTURING COMPANIES IN LAGOS STATE, NIGERIA (2022)IMPACT OF PERSONAL SELLING AN…The role of relational and informational capabilities in mediating the effect of social media adoption on business performance in fashion industry (2021)The role of relational and in…The Influence of Publicity and Sales Promotion on Marketing Performance in Nigeria (2021)The Influence of Publicity an…The Effects of Promotional Mix Strategies on Organizational Performance: Evidence from Systematic Review of Literature (2021)The Effects of Promotional Mi…It’s Time for TGA: Truly Good Advertising (2021)It’s Time for TGA: Truly Good…ASSESSMENT OF THE PRACTICES OF DIRECT MARKETING TOOLS ON CUSTOMER AWARENESS AND BUSINESS PERFORMANCE: A CASE OF KONKA GROUP COMPANY LTD. (2020)ASSESSMENT OF THE PRACTICES O…Public relations as relationship management. A relational approach to the study and practice of public relations (2016)Public relations as relations…Does External Environment Influence Organizational Performance? The Case of Kenyan State Corporations (2016)Does External Environment Inf…Corporate social responsibility in the oil and gas industry in Qatar perceptions and practices (2015)Corporate social responsibili…Managing Revenue across Retail Channels: The Interplay of Service Performance and Direct Marketing (2014)Managing Revenue across Retai…Influence of promotional strategies on banks performance (2012)Influence of promotional stra…Social media: The new hybrid element of the promotion mix (2009)Social media: The new hybrid …Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Direct Marketing Management (1989)Direct Marketing ManagementAdvertising and Promotion Management (1987)Advertising and Promotion Man…Organizational Performance: Recent Developments in Measurement (1981)Organizational Performance: R…Social Responsibilities of the Businessman (1954)Corporate Social Responsibility (1999)Social Responsibilities of the Businessman (2013)Does foreign ownership affect corporate sustainability disclosure in Pakistan? A sequential mixed methods approach (2019)Using Relative Importance Index Method for Developing Risk Map in Oil and Gas Construction Projects (2020)Corporate governance model, stakeholder engagement and social issues evidence from European oil and gas industry (2021)Promotional Chat on the Internet (2006)Why pass on viral messages? Because they connect emotionally (2007)Groundswell: winning in a world transformed by social technologies (2008)Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites (2011)A New Dimension of Health Care: Systematic Review of the Uses, Benefits, and Limitations of Social Media for Health Communication (2013)Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement (2014)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Common method biases in behavioral research: A critical review of the literature and recommended remedies. 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(2009)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Developing and validating a multidimensional consumer-based brand equity scale (2001)Chief executive scanning, environmental characteristics, and company performance: An empirical study (1988)Generic knowledge strategies in the U.S. pharmaceutical industry (1996)Measuring performance in entrepreneurship research (1996)An LTV model and customer segmentation based on customer value: a case study on the wireless telecommunication industry (2003)Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development (2003)A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy (2004)Pentingnya Kapabilitas Inovasi dalam Meningkatkan Performa Bisnis (2023)The influence of green finance availability to retailers on purchase intention: a consumer perspective with the moderating role of consciousness (2023)Social Media Usage On MSMEs' Performance: The Moderating Role Of Innovation Capability (2024)
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References

  • 1997Dimensions of Brand Personality7,380 cited
  • 2009Social media: The new hybrid element of the promotion mix4,362 cited
  • 1987Advertising and Promotion Management868 cited
  • 2016Public relations as relationship management. A relational approach to the study and practice of public relations438 cited
  • 1981Organizational Performance: Recent Developments in Measurement234 cited
  • 1989Direct Marketing Management105 cited
  • 2015Corporate social responsibility in the oil and gas industry in Qatar perceptions and practices95 cited
  • 2014Managing Revenue across Retail Channels: The Interplay of Service Performance and Direct Marketing45 cited
  • 2016Does External Environment Influence Organizational Performance? The Case of Kenyan State Corporations34 cited
  • 2021The role of relational and informational capabilities in mediating the effect of social media adoption on business performance in fashion industry19 cited
  • 2012Influence of promotional strategies on banks performance17 cited
  • 2021It’s Time for TGA: Truly Good Advertising14 cited
  • 2021The Influence of Publicity and Sales Promotion on Marketing Performance in Nigeria10 cited
  • 2021The Effects of Promotional Mix Strategies on Organizational Performance: Evidence from Systematic Review of Literature9 cited

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  • 2022IMPACT OF PERSONAL SELLING AND SALES PROMOTION STRATEGY ON MARKET PERFORMANCE OF SELECTED MANUFACTURING COMPANIES IN LAGOS STATE, NIGERIA6 cited
  • 2020ASSESSMENT OF THE PRACTICES OF DIRECT MARKETING TOOLS ON CUSTOMER AWARENESS AND BUSINESS PERFORMANCE: A CASE OF KONKA GROUP COMPANY LTD.6 cited
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