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Effect of digital brand experience on luxury fashion brand authenticity, attachment and loyalty
16 references·0 citing·41 second hop
Effect of digital brand experience on luxury fashion brand authenticity, attachment and loyalty (2023)Effect of digital brand experience on lux…Methodology for Designing University Business Curricula with an Impact on the Family Economy (2025)Methodology for Designing Uni…Consumer engagement in online brand communities: a social media perspective (2015)Consumer engagement in online…A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)A new criterion for assessing…The Construction of Social Judgments (2013)The Construction of Social Ju…Measuring consumer-based brand authenticity (2013)Measuring consumer-based bran…Self‐congruity, brand attitude, and brand loyalty: a study on luxury brands (2012)Self‐congruity, brand attitud…The role of brand experience and affective commitment in determining brand loyalty (2011)The role of brand experience …Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers (2010)Brand Attachment and Brand At…Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Brand Experience: What Is It?…The Consumer Quest for Authenticity: The Multiplicity of Meanings Within the MG Subculture of Consumption (2006)The Consumer Quest for Authen…The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands (2005)The Ties That Bind: Measuring…The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Chain of Effects from Bra…Modern Methods for Business Research (1998)Modern Methods for Business R…Customers' motivations for maintaining relationships with service providers (1997)Customers' motivations for ma…Two Structural Equation Models: LISREL and PLS Applied to Consumer Exit-Voice Theory (1982)Two Structural Equation Model…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Patterns of Attachment: A Psychological Study of the Strange Situation (1978)A Paradigm for Developing Better Measures of Marketing Constructs (1979)The Commitment-Trust Theory of Relationship Marketing (1994)Customer Engagement (2011)Firm Resources and Sustained Competitive Advantage (1991)From Marketing Mix to Relationship Marketing (1994)Switching barriers and repurchase intentions in services (2000)Firm resources and sustained competitive advantage (2004)The Effects of Customer Satisfaction, Relationship Commitment Dimensions, and Triggers on Customer Retention (2005)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Brand Community (2001)Brand Love (2011)Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self (2011)Brand authenticity: An integrative framework and measurement scale (2014)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)User Acceptance of Information Technology: Toward A Unified View1 (2003)Using PLS path modeling in new technology research: updated guidelines (2016)When to use and how to report the results of PLS-SEM (2018)Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Some antecedents and outcomes of brand love (2006)Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)Qualitative Data Analysis: An Expanded Sourcebook (1994)Evolving to a New Dominant Logic for Marketing (2003)Users of the world, unite! The challenges and opportunities of Social Media (2009)Capturing consumer engagement: duality, dimensionality and measurement (2016)Customer engagement with tourism social media brands (2016)Metaverse marketing: How the metaverse will shape the future of consumer research and practice (2022)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Understanding Customer Experience Throughout the Customer Journey (2016)Significance tests and goodness of fit in the analysis of covariance structures. (1980)On the Evaluation of Structural Equation Models (1988)Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics (1981)Consistent Partial Least Squares Path Modeling1 (2015)The role of live streaming in building consumer trust and engagement with social commerce sellers (2018)Partial Least Squares Structural Equation Modeling (2021)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)PLS-SEM: Indeed a Silver Bullet (2011)
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 2014A new criterion for assessing discriminant validity in variance-based structural equation modeling38,283 cited
  • 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
  • 1998Modern Methods for Business Research6,534 cited
  • 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,414 cited
  • 2005The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands2,713 cited
  • 1982Two Structural Equation Models: LISREL and PLS Applied to Consumer Exit-Voice Theory2,313 cited
  • 2010Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers2,294 cited
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  • 2015Consumer engagement in online brand communities: a social media perspective1,242 cited
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  • 2011The role of brand experience and affective commitment in determining brand loyalty

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580 cited
  • 2025Methodology for Designing University Business Curricula with an Impact on the Family Economy475 cited
  • 2012Self‐congruity, brand attitude, and brand loyalty: a study on luxury brands433 cited
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