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ArticleThe role of brand experience and affective commitment in determining brand loyalty

Oriol Iglesias2011

Article2011

The role of brand experience and affective commitment in determining brand loyalty

Oriol Iglesias · Jatinder Jit Singh · Joan Manuel Batista‐Foguet

580 citations·0/0 files stored·Journal of Brand Management

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Consumer Behavior in Brand Consumption and Identification Customer Service Quality and Loyalty Consumer Retail Behavior Studies

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References

1998Principles and Practice of Structural Equation Modeling 1994The Commitment-Trust Theory of Relationship Marketing 2025Advances in Consumer Research 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty 2004Co-creation experiences: The next practice in value creation 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?1999Experiential Marketing 2005The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands

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2015Customer loyalty: a review and future directions with a special focus on the hospitality industry 2018Co-creation: A Key Link Between Corporate Social Responsibility, Customer Trust, and Customer Loyalty 2019Social and environmental sustainability model on consumers’ altruism, green purchase intention, green brand loyalty and evangelism 2018How does sensory brand experience influence brand equity? Considering the roles of customer satisfaction, customer affective commitment, and employee empathy 2010The relationship of consumer personality trait, brand personality and brand loyalty: an empirical study of toys and video games buyers

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Year2011

Typearticle

Published2011-01-28

VenueJournal of Brand Management

ISSN-L1350-231X

Languageen

Citations580

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1057/bm.2010.58

openalex_workW2050347192

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2013The influence of brand trust and brand identification on brand evangelism

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