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The role of brand experience and affective commitment in determining brand loyalty
15 references·16 citing·37 second hop
The role of brand experience and affective commitment in determining brand loyalty (2011)The role of brand experience and affectiv…Advances in Consumer Research (2025)Advances in Consumer ResearchWelcome to the experience economy (2019)Welcome to the experience eco…Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Brand Experience: What Is It?…Co-creating brands: Diagnosing and designing the relationship experience (2008)Co-creating brands: Diagnosin…The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands (2005)The Ties That Bind: Measuring…Co-creation experiences: The next practice in value creation (2004)Co-creation experiences: The …The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Chain of Effects from Bra…Experiential Marketing (1999)Experiential MarketingPrinciples and Practice of Structural Equation Modeling (1998)Principles and Practice of St…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…Assessing the Dimensionality and Structure of the Consumption Experience: Evaluation, Feeling, and Satisfaction (1993)Assessing the Dimensionality …Double Jeopardy Revisited (1990)Double Jeopardy RevisitedBrand Loyalty: Measurement and Management (1978)Brand Loyalty: Measurement an…Brand Loyalty: Measurement and Management (1978)Brand Loyalty: Measurement an…Brand Loyalty Vs. Repeat Purchasing Behavior (1973)Brand Loyalty Vs. Repeat Purc…Customer experience in tourism: A review of definitions, components, and measurements (2020)Customer experience in touris…Brand experience and brand loyalty: is it a matter of emotions? (2020)Brand experience and brand lo…The influence of brand experience and service quality on customer engagement (2019)The influence of brand experi…Social and environmental sustainability model on consumers’ altruism, green purchase intention, green brand loyalty and evangelism (2019)Social and environmental sust…How does sensory brand experience influence brand equity? Considering the roles of customer satisfaction, customer affective commitment, and employee empathy (2018)How does sensory brand experi…Co-creation: A Key Link Between Corporate Social Responsibility, Customer Trust, and Customer Loyalty (2018)Co-creation: A Key Link Betwe…Brand experience and consumers’ willingness-to-pay (WTP) a price premium: Mediating role of brand credibility and perceived uniqueness (2018)Brand experience and consumer…A brand preference and repurchase intention model: the role of consumer experience (2016)A brand preference and repurc…How does the Perceived Ethicality of Corporate Services Brands Influence Loyalty and Positive Word-of-Mouth? Analyzing the Roles of Empathy, Affective Commitment, and Perceived Quality (2015)How does the Perceived Ethica…Customer loyalty: a review and future directions with a special focus on the hospitality industry (2015)Customer loyalty: a review an…Influences of Cocreation on Brand Experience (2014)Influences of Cocreation on B…Connecting the dots between brand experience and brand loyalty: The mediating role of brand personality and brand relationships (2014)Connecting the dots between b…The influence of brand trust and brand identification on brand evangelism (2013)The influence of brand trust …Consumer Experience and Experiential Marketing: A Critical Review (2013)Consumer Experience and Exper…Brand experiences in service organizations: Exploring the individual effects of brand experience dimensions (2012)Brand experiences in service …The relationship of consumer personality trait, brand personality and brand loyalty: an empirical study of toys and video games buyers (2010)The relationship of consumer …Patterns of Attachment: A Psychological Study of the Strange Situation (1978)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers (2010)Customer Engagement (2011)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)The experience economy: work is theatre & every business a stage (1999)Co‐creating unique value with customers (2004)Managing the co-creation of value (2007)Consumer engagement in a virtual brand community: An exploratory analysis (2011)A circumplex model of affect. 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this work references cited by second hop

References

  • 1998Principles and Practice of Structural Equation Modeling36,041 cited
  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 2025Advances in Consumer Research13,264 cited
  • 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
  • 2004Co-creation experiences: The next practice in value creation6,502 cited
  • 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,414 cited
  • 1999Experiential Marketing2,989 cited
  • 2005The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands2,713 cited
  • 2019Welcome to the experience economy2,562 cited
  • 1993Assessing the Dimensionality and Structure of the Consumption Experience: Evaluation, Feeling, and Satisfaction1,971 cited
  • 1978Brand Loyalty: Measurement and Management1,629 cited
  • 1973Brand Loyalty Vs. Repeat Purchasing Behavior1,369 cited
  • 1978Brand Loyalty: Measurement and Management974 cited
  • 2008Co-creating brands: Diagnosing and designing the relationship experience696 cited
  • 1990Double Jeopardy Revisited609 cited

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Cited by

  • 2015Customer loyalty: a review and future directions with a special focus on the hospitality industry620 cited
  • 2018Co-creation: A Key Link Between Corporate Social Responsibility, Customer Trust, and Customer Loyalty514 cited
  • 2019Social and environmental sustainability model on consumers’ altruism, green purchase intention, green brand loyalty and evangelism455 cited
  • 2018How does sensory brand experience influence brand equity? Considering the roles of customer satisfaction, customer affective commitment, and employee empathy424 cited
  • 2010The relationship of consumer personality trait, brand personality and brand loyalty: an empirical study of toys and video games buyers404 cited
  • 2013The influence of brand trust and brand identification on brand evangelism401 cited
  • 2020Customer experience in tourism: A review of definitions, components, and measurements362 cited
  • 2012Brand experiences in service organizations: Exploring the individual effects of brand experience dimensions305 cited
  • 2019The influence of brand experience and service quality on customer engagement300 cited
  • 2015How does the Perceived Ethicality of Corporate Services Brands Influence Loyalty and Positive Word-of-Mouth? Analyzing the Roles of Empathy, Affective Commitment, and Perceived Quality295 cited
  • 2018Brand experience and consumers’ willingness-to-pay (WTP) a price premium: Mediating role of brand credibility and perceived uniqueness280 cited
  • 2014Connecting the dots between brand experience and brand loyalty: The mediating role of brand personality and brand relationships274 cited
  • 2016A brand preference and repurchase intention model: the role of consumer experience264 cited
  • 2020Brand experience and brand loyalty: is it a matter of emotions?263 cited
  • 2013Consumer Experience and Experiential Marketing: A Critical Review260 cited
  • 2014Influences of Cocreation on Brand Experience258 cited