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Toward a better understanding of the phenomenon of ambivalence in the endorsement of sustainable luxury
16 references·0 citing·54 second hopsampled
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References

  • 2015Common Method Bias in PLS-SEM11,396 cited
  • 1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process3,263 cited
  • 2006Building Corporate Associations: Consumer Attributions for Corporate Socially Responsible Programs1,603 cited
  • 2003When Does Commitment Lead to Loyalty?878 cited
  • 2020Brands Taking a Stand: Authentic Brand Activism or Woke Washing?827 cited
  • 2015Gray Shades of Green: Causes and Consequences of Green Skepticism648 cited
  • 2011Feeling Ambivalent About Going Green432 cited
  • 2014Explaining variation in conspicuous luxury consumption: An individual differences' perspective387 cited
  • 2002Thinking and caring about cognitive inconsistency: When and for whom does attitudinal ambivalence feel uncomfortable?350 cited
  • 2015Where do consumers think luxury begins? A study of perceived minimum price for 21 luxury goods in 7 countries325 cited
  • 2015Luxury and sustainability: a common future? The match depends on how consumers define luxury200 cited
  • 2019“From Prada to Nada”: Consumers and their luxury products: A contrast between second-hand and first-hand luxury products185 cited
  • 2019Are millennials really more sensitive to sustainable luxury? A cross-generational international comparison of sustainability consciousness when buying luxury170 cited
  • 2017The impact of brand penetration and awareness on luxury brand desirability:

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140 cited
  • 2017Should luxury brands say it out loud? Brand conspicuousness and consumer perceptions of responsible luxury136 cited
  • 2019The Impostor Syndrome from Luxury Consumption134 cited
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