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The impact of anchor characteristics on consumers’ willingness to pay a premium for food—an empirical study
16 references·0 citing·56 second hopsampled
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A perspective of interaction between participants (2022)Why do consumers hesitate to …What motivates users' viewing and purchasing behavior motivations in live streaming: A stream-streamer-viewer perspective (2022)What motivates users' viewing…The Influence of Virtual Idol Characteristics on Consumers’ Clothing Purchase Intention (2022)The Influence of Virtual Idol…The Influence Mechanism of Interaction Quality in Live Streaming Shopping on Consumers’ Impulsive Purchase Intention (2022)The Influence Mechanism of In…The Effect of Green Self-Identity on Perceived Image, Warm Glow and Willingness to Purchase: A New Generation’s Perspective towards Eco-Friendly Restaurants (2022)The Effect of Green Self-Iden…How augmented reality media richness influences consumer behaviour (2022)How augmented reality media r…Way to success: Understanding top streamer's popularity and influence from the perspective of source characteristics (2021)Way to success: Understanding…Social presence or physical presence? 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References

  • 2021Way to success: Understanding top streamer's popularity and influence from the perspective of source characteristics375 cited
  • 2015Flow and social capital theory in online impulse buying272 cited
  • 2019Signaling can increase consumers' willingness to pay for green products. Theoretical model and experimental evidence244 cited
  • 2020Impact of product characteristics of limited edition shoes on perceived value, brand trust, and purchase intention; focused on the scarcity message frequency240 cited
  • 2022What motivates users' viewing and purchasing behavior motivations in live streaming: A stream-streamer-viewer perspective236 cited
  • 2021How Live Streaming Features Impact Consumers’ Purchase Intention in the Context of Cross-Border E-Commerce? A Research Based on SOR Theory196 cited
  • 2015Scarcity Message Effects on Consumption Behavior: Limited Edition Product Considerations185 cited
  • 2022Why do consumers hesitate to purchase in live streaming? A perspective of interaction between participants168 cited
  • 2016Limited Edition for Me and Best Seller for You: The Impact of Scarcity versus Popularity Cues on Self versus Other-Purchase Behavior163 cited
  • 2021Social presence or physical presence? Determinants of purchasing behaviour in tourism live-streamed shopping145 cited
  • 2020The role of perceived firm social media interactivity in facilitating customer engagement behaviors144 cited
  • 2022How augmented reality media richness influences consumer behaviour103 cited

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2019
To grab or not to grab? The role of trust and perceived value in on-demand ridesharing services
85 cited
  • 2022The Effect of Green Self-Identity on Perceived Image, Warm Glow and Willingness to Purchase: A New Generation’s Perspective towards Eco-Friendly Restaurants62 cited
  • 2022The Influence Mechanism of Interaction Quality in Live Streaming Shopping on Consumers’ Impulsive Purchase Intention58 cited
  • 2022The Influence of Virtual Idol Characteristics on Consumers’ Clothing Purchase Intention51 cited
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