Entrepreneurial activities, innovation, and job creation: the role of demographics and creativity as moderators

Abrar Mohammed Al Alawi · Kawther Al Kindi · Abdullah Mohammed Al Shukaili · Essia Ries Ahmed

11 citations0/0 files storedInternational Journal of Innovation Science

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Entrepreneurship Studies and Influences Firm Innovation and Growth Migration, Ethnicity, and Economy

Abstract

Purpose This study aims to explore the influence of innovation in entrepreneurial activities and job creation, examine the influence of innovation in entrepreneurial activities on jobs creation and investigate the moderating influence of entrepreneurial characteristics between entrepreneurial activity, innovation and job creation. Design/methodology/approach The data was collected from Oman Global Entrepreneurship Monitor data 2020. Sample of 2,000 individuals was involved in entrepreneurial activities. SPSS and PLS software were used to test the structural model and research hypothesis. Findings The results revealed that innovation affects the level of created jobs. Entrepreneurial activity has a significant influence on innovation, jobs created and an indirect effect on jobs created through the mediating influence of innovation. All direct and indirect relationships of entrepreneurial activity and innovation with the expected jobs are insignificant. The findings demonstrate that demographics moderate the relationship between entrepreneurial activity and innovation. Research limitations/implications The study outcomes will be useful for policymakers to understand the innovation types in entrepreneurial activities and whether these enterprises can create future jobs. Practical implications The findings will help entrepreneurial ecosystems and managers to strengthen their business ventures using innovative business models. Social implications This research will provide decision-makers with mechanism on how better business environment will benefit stakeholders. Originality/value While this topic is widely investigated in developed countries, little is known about the impact of innovation on entrepreneurial activities in creating jobs in developing countries. This research contributes to entrepreneurship innovation and institutional theory literature by understanding the role of the entrepreneurship conditions framework that support the jobs creation.

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2014A new criterion for assessing discriminant validity in variance-based structural equation modeling 2014Partial least squares structural equation modeling (PLS-SEM)2015Likert Scale: Explored and Explained 2019Green process innovation, green product innovation, and corporate financial performance: A content analysis method 2000COUNTRY INSTITUTIONAL PROFILES: UNLOCKING ENTREPRENEURIAL PHENOMENA.2009Evaluation of Structural Equation Models Using the Partial Least Squares (PLS) Approach 2016Bootstrapping and PLS-SEM: A step-by-step guide to get more out of your bootstrap results 2005Knowledge, innovation and firm performance in high- and low-technology regimes

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