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The Impact of Body Positivity in Fashion Advertising on Customer Perceptions and Purchase Intentions
15 references·0 citing·47 second hop
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References

  • 2011Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self1,367 cited
  • 1985Using self-congruity and ideal congruity to predict purchase motivation874 cited
  • 1992Body Images: Development, Deviance, and Change874 cited
  • 2010Aesthetic package design: A behavioral, neural, and psychological investigation550 cited
  • 2017The relationship between Facebook and Instagram appearance-focused activities and body image concerns in young women447 cited
  • 2004Does Size Matter? The Impact of Model's Body Size on Women's Body-Focused Anxiety and Advertising Effectiveness354 cited
  • 2018Online reviews and impulse buying behavior: the role of browsing and impulsiveness322 cited
  • 2016The Commodification of the Body Positive Movement on Instagram281 cited
  • 2012Product attributes and brand equity in the mobile domain: The mediating role of customer experience189 cited
  • 1993Aesthetic Response and the Influence of Design Principles on Product Preferences162 cited
  • 2014The Globalization of Beauty: How is Ideal Beauty Influenced by Globally Published Fashion and Beauty Magazines?143 cited
  • 2001Media Images and Women’s Self-Evaluations: Social Context and Importance of Attractiveness as Moderators88 cited
  • 2012Body Dissatisfaction: Among Middle-aged and Older Women69 cited
  • 1999

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Toward an Integrated Model of Self-Congruity and Functional Congruity
68 cited
  • 2017The effect of customer perceived value on customer satisfaction: a case study of Malay upscale restaurants.46 cited
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